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Search returned: 36 document(s).
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Walmart Rolls Out App to Aid Blind Shoppers
Marketing News December 6, 2024Walmart joins a growing number of retailers offering a wayfinding app that connects people who are blind or have low vision with sighted interpreters. As brands continue to bolster their communications for people with disabilities, a major test comes at the start of next summer when the European Accessibility Act takes effect.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Highlights November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Session Videos November 19, 2024In this video, the National Down Syndrome Society (NDSS) explored how it has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Inclusive Marketing Excellence: Award-Winning Case Studies
Research Reports October 9, 2024This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.
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This Shampoo Brand Supported Disabled Soccer Players
Smarties Awards September 30, 2024CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.
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Harnessing Neurodiversity to Unlock Innovation, with Alice Walker of adam&eveDDB
Marketing Futures Podcast September 17, 2024Marketing Futures Podcast host Mike Berberich and Alice Walker, Senior Strategist at adam&eveDDB discussed how brands can harness the powers of their neurodiverse employees by creating a welcoming, inclusive work environment.
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How Toyota Highlighted Its Brand Position with Paralympics Sponsorship
Event Recaps September 10, 2024Toyota’s Russ Koble highlighted various pieces of creative developed as part of the automaker’s Paralympics sponsorship, meant to support the updated brand position of Toyota as a mobility company.
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Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
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Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias
Event Recaps June 27, 2024Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.
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Designing for Inclusivity: Examples and Considerations
Event Recaps June 27, 2024During a session at a June 2024 ANA 1-Day Conference, attendees heard examples of inclusive design and guidance for how to pursue a similar product development path themselves from Giselle Mota, chief of product inclusion at ADP, which is a human capital management firm with a specialization in workplace technology, such as that which facilitates hiring processes and payroll execution.
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers June 26, 2024How are brands depicting and including individuals with disabilities in their communications?
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Digital Accessibility
ASK Answers June 18, 2024How can brands make their websites and digital content more accessible?
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Marketing to People with Disabilities: Case Studies and Campaigns
Pulse June 14, 2024Marketing to people with disabilities starts with creating content and campaigns that resonate with them using real-life stories and situations. Below are case studies and campaigns that are inclusive to people with disabilities.
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8 Brands Poignantly Promoting Inclusivity
Pulse June 7, 2024When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.
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How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Conference Session Videos April 30, 2024In this video, XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
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How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Event Recaps April 30, 2024XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
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ParkinSex: An Inclusive Guide for People with Parkinson’s Disease
REGGIE Awards April 28, 2024Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.
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Equality & Inclusivity Drive Brand Growth and Offset Potential Risk
Leading Edge November 20, 2023In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.
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