Search Results for All Content (access may be restricted)
Search returned: 28 document(s).
-
Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
view -
From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
view -
Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias
Event Recaps June 27, 2024Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.
view -
Designing for Inclusivity: Examples and Considerations
Event Recaps June 27, 2024During a session at a June 2024 ANA 1-Day Conference, attendees heard examples of inclusive design and guidance for how to pursue a similar product development path themselves from Giselle Mota, chief of product inclusion at ADP, which is a human capital management firm with a specialization in workplace technology, such as that which facilitates hiring processes and payroll execution.
view -
Best Practices for Portraying People with Disabilities in Advertising
ASK Answers June 26, 2024How are brands depicting and including individuals with disabilities in their communications?
view -
Digital Accessibility
ASK Answers June 18, 2024How can brands make their websites and digital content more accessible?
view -
Marketing to People with Disabilities: Case Studies and Campaigns
Pulse June 14, 2024Marketing to people with disabilities starts with creating content and campaigns that resonate with them using real-life stories and situations. Below are case studies and campaigns that are inclusive to people with disabilities.
view -
8 Brands Poignantly Promoting Inclusivity
Pulse June 7, 2024When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.
view -
How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Conference Session Videos April 30, 2024In this video, XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
view -
How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Event Recaps April 30, 2024XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
view -
ParkinSex: An Inclusive Guide for People with Parkinson’s Disease
REGGIE Awards April 28, 2024Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.
view -
Equality & Inclusivity Drive Brand Growth and Offset Potential Risk
Leading Edge November 20, 2023In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.
view -
This Company Promoted Visibility for Girls with Autism
Multicultural Excellence Awards November 13, 2023Detergent company Vanish created a campaign aimed at people with autism, with an emphasis on promoting visibility for girls with autism. The campaign focused on how the detergent can help clothes stay clean and fresh.
view -
An Amazon Series Marketed to the Autistic Community
Multicultural Excellence Awards November 13, 2023Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.
view -
Scrolling Therapy App Helps Parkinson’s Patients Scroll
Multicultural Excellence Awards November 13, 2023Eurofarma introduced Scrolling Therapy, an innovative mobile application that helps Parkinson’s Disease patients scroll their social feeds.
view -
The Barbie Evolution: An Icon in a Diverse World
Event Recaps October 12, 2023Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
view -
The Barbie Evolution: An Icon in a Diverse World
Conference Session Videos October 12, 2023In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
view -
Accessibility Through Inclusive Design: Mastercard’s Touch Card
Event Recaps October 10, 2023Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard, presented on the brand’s Touch Card, an innovative concept striving to make bank cards more accessible for the visually impaired.
view -
Reaching People with Disabilities Authentically
B2C September 26, 2023By ignoring people with disabilities, brands are not only potentially alienating a large swath of the population, they're also leaving money on the table. New research conducted by Morning Consult found that 84 percent of respondents had a more favorable impression of companies that are inclusive of people with disabilities in their marketing and advertising and 80 percent wanted to do more business with such companies.
view -
Exploring the Value of Diversity & Inclusion in Advertising
Knowledge Partners September 22, 2023System1 analyzed creative that showcases the experiences of typically underrepresented groups, including Black Americans, Asian Americans, people with disabilities, members of the LGBTQ+ community, Hispanics, women, and those who are 55 years and older.
view