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  • Empowering Authentically and Shifting Public Perceptions

    Pulse   October 29, 2024  

    Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.

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  • Inclusive Marketing Excellence: Award-Winning Case Studies

    Research Reports   October 9, 2024  

    This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.

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  • This Shampoo Brand Supported Disabled Soccer Players

    Smarties Awards   September 30, 2024  

    CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.

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  • Harnessing Neurodiversity to Unlock Innovation, with Alice Walker of adam&eveDDB

    Marketing Futures Podcast   September 17, 2024  

    Marketing Futures Podcast host Mike Berberich and Alice Walker, Senior Strategist at adam&eveDDB discussed how brands can harness the powers of their neurodiverse employees by creating a welcoming, inclusive work environment.

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  • How Toyota Highlighted Its Brand Position with Paralympics Sponsorship

    Event Recaps   September 10, 2024  

    Toyota’s Russ Koble highlighted various pieces of creative developed as part of the automaker’s Paralympics sponsorship, meant to support the updated brand position of Toyota as a mobility company.

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  • Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences

    Pulse   August 2, 2024  

    ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.

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  • From Awareness to Action: Disability Representation in Advertising

    Knowledge Partners   July 1, 2024  

    Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.

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  • Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias

    Event Recaps   June 27, 2024  

    Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.

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  • Designing for Inclusivity: Examples and Considerations

    Event Recaps   June 27, 2024  

    During a session at a June 2024 ANA 1-Day Conference, attendees heard examples of inclusive design and guidance for how to pursue a similar product development path themselves from Giselle Mota, chief of product inclusion at ADP, which is a human capital management firm with a specialization in workplace technology, such as that which facilitates hiring processes and payroll execution.

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  • Best Practices for Portraying People with Disabilities in Advertising

    ASK Answers   June 26, 2024  

    How are brands depicting and including individuals with disabilities in their communications?

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  • Digital Accessibility

    ASK Answers   June 18, 2024  

    How can brands make their websites and digital content more accessible?

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  • Marketing to People with Disabilities: Case Studies and Campaigns

    Pulse   June 14, 2024  

    Marketing to people with disabilities starts with creating content and campaigns that resonate with them using real-life stories and situations. Below are case studies and campaigns that are inclusive to people with disabilities.

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  • 8 Brands Poignantly Promoting Inclusivity

    Pulse   June 7, 2024  

    When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.

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  • How Extreme Reach Worked with P&G to Create More Inclusive Global Ads

    Conference Session Videos   April 30, 2024  

    In this video, XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.

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  • How Extreme Reach Worked with P&G to Create More Inclusive Global Ads

    Event Recaps   April 30, 2024  

    XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.

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  • ParkinSex: An Inclusive Guide for People with Parkinson’s Disease

    REGGIE Awards   April 28, 2024  

    Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.

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  • Equality & Inclusivity Drive Brand Growth and Offset Potential Risk

    Leading Edge   November 20, 2023  

    In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.

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  • This Company Promoted Visibility for Girls with Autism

    Multicultural Excellence Awards   November 13, 2023  

    Detergent company Vanish created a campaign aimed at people with autism, with an emphasis on promoting visibility for girls with autism. The campaign focused on how the detergent can help clothes stay clean and fresh.

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  • An Amazon Series Marketed to the Autistic Community

    Multicultural Excellence Awards   November 13, 2023  

    Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.

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  • Scrolling Therapy App Helps Parkinson’s Patients Scroll

    Multicultural Excellence Awards   November 13, 2023  

    Eurofarma introduced Scrolling Therapy, an innovative mobile application that helps Parkinson’s Disease patients scroll their social feeds.

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