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How Marketers Brace for the European Accessibility Act
Trends and Technology February 14, 2025Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.
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These Three Brands Make Positive Change for Disability Rights
Pulse January 29, 2025Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.
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Easterseals Showed That “Disability is Not a Dirty Word” with This Inclusion-Focused Campaign
Multicultural Excellence Awards January 6, 2025Easterseals brought some much-needed attention to the Disability Pride movement by creating a campaign that highlighted the lives of disabled people. Crucially, the campaign creative was developed with consultation from people with disabilities.
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How This Org Focused on Creating Change for People with Down Syndrome
Multicultural Excellence Awards January 6, 2025"Absurd Promises" was driven by a powerful dual objective from ASDRA (Asociación Síndrome de Down de la República Argentina), in partnership with VML Argentina, which was laser-focused on creating meaningful and lasting change for people with Down syndrome in Argentina.
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Subaru’s "Beautiful Silence" Demonstrates Inclusivity
Multicultural Excellence Awards January 6, 2025As the National Park Foundation’s largest corporate donor, Subaru wanted to create an emotional commercial demonstrating that regardless of race, gender or physical challenges, everyone can share this amazing experience.
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Bridgestone Leverages Its Tire Engineering Expertise to Push Boundaries for Differently-Abled Athletes
Multicultural Excellence Awards January 6, 2025Bridgestone worked with Levelwing and Paralympic athletes to develop tire rubber applications for adaptive sports equipment to empower differently abled athletes to push the boundaries of what’s possible.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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Walmart Rolls Out App to Aid Blind Shoppers
Marketing News December 6, 2024Walmart joins a growing number of retailers offering a wayfinding app that connects people who are blind or have low vision with sighted interpreters. As brands continue to bolster their communications for people with disabilities, a major test comes at the start of next summer when the European Accessibility Act takes effect.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Soundbites November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Session Videos November 19, 2024In this video, the National Down Syndrome Society (NDSS) explored how it has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Inclusive Marketing Excellence: Award-Winning Case Studies
Research Reports October 9, 2024This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.
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This Shampoo Brand Supported Disabled Soccer Players
Smarties Awards September 30, 2024CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.
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Harnessing Neurodiversity to Unlock Innovation, with Alice Walker of adam&eveDDB
Marketing Futures Podcast September 17, 2024Marketing Futures Podcast host Mike Berberich and Alice Walker, Senior Strategist at adam&eveDDB discussed how brands can harness the powers of their neurodiverse employees by creating a welcoming, inclusive work environment.
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How Toyota Highlighted Its Brand Position with Paralympics Sponsorship
Event Recaps September 10, 2024Toyota’s Russ Koble highlighted various pieces of creative developed as part of the automaker’s Paralympics sponsorship, meant to support the updated brand position of Toyota as a mobility company.
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Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
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Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias
Event Recaps June 27, 2024Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.
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Designing for Inclusivity: Examples and Considerations
Event Recaps June 27, 2024During a session at a June 2024 ANA 1-Day Conference, attendees heard examples of inclusive design and guidance for how to pursue a similar product development path themselves from Giselle Mota, chief of product inclusion at ADP, which is a human capital management firm with a specialization in workplace technology, such as that which facilitates hiring processes and payroll execution.
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers June 26, 2024How are brands depicting and including individuals with disabilities in their communications?
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