Search Marketing Knowledge Center | ANA
Log in Search

Search Results for All Content (access may be restricted)

Search returned: 50 document(s).

  • Cookie Instability and the Need for Durable, Interoperable IDs

     Knowledge Partners   November 19, 2024  

    Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.

    view

  • How Marketers Navigate the Legislative Terrain

     Champions of Growth Podcast   September 25, 2024  

    Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.

    view

  • Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV

     Webinar Rewinds   September 25, 2024  

    While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done. In this webinar, thought leaders had an insightful conversation around what some of these innovative advertising strategies on CTV look like.

    view

  • Reaching the Light TV Viewer

     Partner Content   September 24, 2024  

    A lot has changed since the inception of addressable TV. While consumer viewing has continued to grow more fragmented, addressable advertising has increased in scale and matured its technological capabilities to become a must-have strategy for broadly targeted and narrowly targeted brands alike.

    view

  • Next-Level Contextual: 3 Ways Publishers Can Increase Revenue Through Relevance

     Leading Edge   September 12, 2024  

    As signal deprecation undermines the efficacy of certain methods of identity-based targeting, contextual targeting is emerging as a more vital strategy than ever. This strategy, which analyzes content and matches ads to the most relevant environments, not only preserves addressability but also aligns with growing concerns about privacy.

    view

  • Brand Building with Addressable Advertising

     Event Recaps   September 10, 2024  

    Charlotte Lipman and Sam Oyekoya from DIRECTV Advertising explained innovative use cases for addressable advertising solutions across linear, CTV, and pause ads, demonstrating how these technologies can be leveraged to create stronger brands.

    view

  • The Addressability Solutions That Will Dominate the New Digital Reality

     Leading Edge   August 15, 2024  

    Ever since Google announced its intention to deprecate third-party cookies in Chrome way back in 2020, the digital advertising ecosystem has been in obsessive pursuit of new identity solutions. Now, even though Google has abandoned its plans, industry initiatives launched in recent years will continue to transform the landscape.

    view

  • Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans

     Webinar Rewinds   July 25, 2024  

    The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.

    view

  • New York Times Advertising Turns the Page for B2B Marketers

     B2B   May 1, 2024  

    Bari Komitee, VP of B2B marketing at New York Times Advertising, talks about the consumerization of B2B advertising, why games are an increasingly useful tool to reach decision-makers, and the meaningless distinction between personal and business lives.

    view

  • Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer

     Knowledge Partners   March 6, 2024  

    Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?

    view

  • Addressable Advertising: A Guide to Political Advertising in 2024

    Leading Edge   November 10, 2023  

    When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television’s reign as the go-to advertising medium for reaching key voters en masse. While “I Like Ike” may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now long gone.

    view

  • MMM and the Layered Approach to Measurement

     Event Recaps   October 4, 2023  

    Bloomberg Media shared how it earned buy-in from the C-suite to implement media mix modeling and evolve its measurement framework.

    view

  • What Retail Media Networks Have in Store for Marketers

     Trends and Technology   September 8, 2023  

    Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.

    view

  • 2023 Identity and Cookieless Survey Results

     Knowledge Partners   July 27, 2023  

    Datonics produced a study checking the temperature on marketer perceptions and readiness for the upcoming Google cookie deprecation along with feedback on identity and audience solutions.

    view

  • Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media

     Webinar Rewinds   July 26, 2023  

    New customer acquisition is more important than ever, but competition is fierce. Conventional digital media strategies can deliver only incremental gains. This presentation demonstrated a smarter approach, using real-life case studies and results.

    view

  • Connecting with Consumers in an Age of Change

     Partner Content   July 25, 2023  

    Consumers have a large menu of entertainment options across both linear and streaming media, putting them in control of what, when, where, and how they watch. As the marketplace caters to consumers' changing viewing preferences, there are several guiding principles that advertisers can follow to connect with viewers in a dawning age of change.

    view

  • ANA Global CMO Growth Council Quarterly Progress Update — Data, Technology, and Measurement

     CMO Content   July 25, 2023  

    The CMO Growth Council met to discuss how to best streamline the digital media supply chain (especially programmatic) to reduce inefficiency.

    view

  • Fact vs. Fiction: Three Measurement Myths Holding Back Your Marketing

     Knowledge Partners   July 12, 2023  

    Think With Google debunks three commonly held myths around measurement as the death of the cookie looms large over the industry.

    view

  • Making the Most of Addressability

     Webinar Rewinds   July 12, 2023  

    In this webinar, get an overview of the present addressability landscape, how that is evolving under new regulatory and business requirements, and most importantly, where advertisers can still gain ground in bringing greater efficiency to advertising investments.

    view

  • Brand Safety Is Job One for The Guardian

     Champions of Growth Podcast   May 31, 2023  

    Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

    view

123 >>