New adidas Ad Campaign Calls Out Negative Aspects of Amateur Sports
'You Got This' shows the importance of positivity from coaches, parents, supporters, and teammates
adidas is launching an ad campaign that puts the spotlight on negative behaviors associated with amateur sports and recommends how to switch to positive actions. A new study showing that four in five amateur athletes regularly experience unhelpful behavior from coaches, parents, supporters, and teammates helped to inform the ad creative.
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