PARTNER CONTRIBUTION
Cleaning the CTV Ecosystem
To realize the promise of connected TV's future, marketers must avoid the pitfalls of digital media's past
As TV approaches its fully digital future, many brands, agencies, and publishers fear the same problems that have plagued the online advertising ecosystem will now encroach on connected TV (CTV). Is there a way to ensure the sins of digital media won't impact the CTV advertising ecosystem, too?
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