PARTNER CONTRIBUTION
What B2B Marketers Should Consider When Selecting a Data Partner
Facing increasing pressure to prove the value of their marketing budgets, B2B marketers need more data than ever before
Marketers know they need to use the highest-quality data possible, whether they're sourcing it from their own properties or working with a third party. Working with a data partner to access second- and third-party data gives marketers the benefit of expanding the scope of data available to them. But how to select the right partner?
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