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Will 2023 Be an Upfront for the Ages?
Buyers and sellers are aligning around today's viewing behavior
The nature of TV continues to change, but reaching consumers with video commercials remains critically important. While consumers still have an insatiable desire for "television" programming, they are now opportunistic about the devices and services they use to watch content. Have the 2023 upfronts cleared a path to the future of advertising in the world of converged TV?
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