RAB: Radio Works to Drive Business and Brand Growth | ANA

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Radio Works to Drive Business and Brand Growth

A case for radio as a key component of a brand’s media mix

Through a series of online, members-only events, the Radio Advertising Bureau (RAB) has explored radio’s benefits to more than 18 categories of business, including health care, automotive, retail, and restaurants, among others. Here’s a look at just a few industry verticals where radio drives ROI.