BrandMaker: Why CMOs Are Going All-In on Marketing Operations | ANA

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Why CMOs Are Going All-In on Marketing Operations

Thanks to a fast-paced market and unprecedented change, marketing executives are under pressure to drive more ROI

As complex market conditions and sudden disruptions like the COVID-19 pandemic put pressure on marketers to respond to new realities at a moment’s notice, it’s putting marketing operations at the forefront as the key to agility, collaboration, and customer focus.