Kantar: Catering to a New Breed of Shopper | ANA

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Catering to a New Breed of Shopper

Consumers no longer see a black-and-white difference between online and in-store retail — brands shouldn’t either

The pandemic has raised the stakes and allure of click-and-collect. That’s because it’s a form of commerce offering more than just a convenience for routine weekly grocery shopping, but also a way to avoid stores altogether.