Accenture: Solving Content Marketing Challenges by Putting Customers Front and Center | ANA

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Solving Content Marketing Challenges by Putting Customers Front and Center

Dynamic creative optimization technology helps brands get closer to customers and prospects — and offers a path to build more personalized content

With brands looking to achieve higher degrees of personalization while running multiple personalized campaigns in multiple markets, they won’t be able to keep up with the volume unless they have the right approach to content production.