USPS: Successful Multichannel Campaigns Start with Good Timing | ANA

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Successful Multichannel Campaigns Start with Good Timing

Well-coordinated digital marketing and direct mail campaigns deliver multichannel success

To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.