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How B2B Audiences Sniff Out the BS in Your Brand Stories
Five keys to engaging case-hardened skeptics whose attention tanks are running on fumes
With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.
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