Accenture Interactive: What’s Trending for CMOs | ANA

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The Year of Inclusivity, Creativity, and Letting Go

A look at six trends every CMO should be watching closely

CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.