Diversity, Equity, and Inclusion
Marketers today must adapt their brand and marketplace strategies to more effectively leverage demographic changes and better champion diversity.
Because inclusion and equality have never been more important to our society or critical to business success, the ANA is here to help, through both our Alliance for Inclusive and Multicultural Marketing (AIMM) and the gender equality practice SeeHer, as well as multiple committees, conferences, publications, webinars, and training.
The Challenge
At the heart of any diversity discussion are inclusion and equity — a state of mind that must be continually nurtured, whether by providing unquestionably fair and equal opportunities for all, ensuring accessibility across all aspects of the organization, or employing more diverse and representative agency partners.
The ANA’s Response
We are at the forefront of research and initiatives driving more inclusivity and equity in marketing. Alongside our rich content, initiatives like the ANA’s SeeHer and AIMM are advancing the conversation. SeeHer has become the leading global movement to eliminate gender bias in marketing and media. At the same time, AIMM launched one of the boldest industry reboots ever brought to the multicultural marketplace.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Leading Edge
Resource List of Certified Diverse Suppliers for Marketing/Advertising
To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
Leading Edge
Supporting the LGBTQ+ Community Won't Damage Your Brand
The results of the U.S. Presidential elections have caused a great deal of angst and fear among LGBTQ+ and other marginalized groups in society. And with good reason – FBI data shows that hate crimes rose by 20 percent during the last Trump administration.
Research Reports
My Voice Matters: Inclusive Marketing Excellence
Learn how inclusion impacts decision-making, career progression, and belonging across the marketing and advertising industry. This study provides actionable insights to help organizations create environments where every professional can thrive.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Got Bias? How to Develop a Mindset of Inclusion in the Workplace (Virtual Open Enrollment)
- Got Bias? How to Develop a Mindset of Inclusion in the Workplace (Virtual)
- Implicit Bias; Explicit Results (Virtual)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.