Diversity, Equity, and Inclusion
Marketers today must adapt their brand and marketplace strategies to more effectively leverage demographic changes and better champion diversity.
Because inclusion and equality have never been more important to our society or critical to business success, the ANA is here to help, through both our Alliance for Inclusive and Multicultural Marketing (AIMM) and the gender equality practice SeeHer, as well as multiple committees, conferences, publications, webinars, and training.
The Challenge
At the heart of any diversity discussion are inclusion and equity — a state of mind that must be continually nurtured, whether by providing unquestionably fair and equal opportunities for all, ensuring accessibility across all aspects of the organization, or employing more diverse and representative agency partners.
The ANA’s Response
We are at the forefront of research and initiatives driving more inclusivity and equity in marketing. Alongside our rich content, initiatives like the ANA’s SeeHer and AIMM are advancing the conversation. SeeHer has become the leading global movement to eliminate gender bias in marketing and media. At the same time, AIMM launched one of the boldest industry reboots ever brought to the multicultural marketplace.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
Creating a Learning Environment within Your Team
It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis.
Industry Insights
Intersectionality in Marketing
Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.
Event Recaps
Pursuing Equitability in Representation of and Measurement for Women
A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Got Bias? How to Develop a Mindset of Inclusion in the Workplace (Virtual Open Enrollment)
- Got Bias? How to Develop a Mindset of Inclusion in the Workplace (Virtual)
- Implicit Bias; Explicit Results (Virtual)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Sustainability Committee
- Ethics Policy Committee
- DE&I Forum
- Multicultural Marketing & Diversity Committee