Diversity, Equity, and Inclusion

Marketers today must adapt their brand and marketplace strategies to more effectively leverage demographic changes and better champion diversity.

Because inclusion and equality have never been more important to our society or critical to business success, the ANA is here to help, through both our Alliance for Inclusive and Multicultural Marketing (AIMM) and the gender equality practice SeeHer, as well as multiple committees, conferences, publications, webinars, and training.

The Challenge

At the heart of any diversity discussion are inclusion and equity — a state of mind that must be continually nurtured, whether by providing unquestionably fair and equal opportunities for all, ensuring accessibility across all aspects of the organization, or employing more diverse and representative agency partners.

The ANA’s Response

We are at the forefront of research and initiatives driving more inclusivity and equity in marketing. Alongside our rich content, initiatives like the ANA’s SeeHer and AIMM are advancing the conversation. SeeHer has become the leading global movement to eliminate gender bias in marketing and media. At the same time, AIMM launched one of the boldest industry reboots ever brought to the multicultural marketplace.

Marketing Futures Podcast

Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial

3 days ago

Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.

Pulse

5 Marketing Experts on What's Important to Them

by Ryan Dinger, 5 days ago

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

POVs

Marketing Has a Long Way to Go on Inclusion

1 week ago

This POV featuring AIMM Co-Founder Carlos Santiago covers new research that revealed that, while individual brands have made progress, marketers still feel that the overall industry has much to do on the inclusion front.

Industry Conferences

November 18th

2024 ANA Multicultural Marketing & Diversity Conference presented by Amazon Ads
Las Vegas, NV

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

September 12th	Social Responsibility in Marketing hosted by Georgetown University (In-Person Only) Washington, DC
October 7th	Virtual Diversity Fair: LGBTQ+ Owned Companies (Open to All: Including Non-Members) Virtual Event (Eastern Time)
October 10th	Transformative Marketing & Advertising: Leading Change in the Industry, at Loyola University Chicago Chicago, IL

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Webinars

September 4th	Mastering Gender Portrayals: The Top 10 Things Advertisers Need To Know 30 minutes
September 5th	Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing with Digitas and Microsoft 30 minutes
October 3rd	Redefining Gender Equitable Marketing For the Next Generation of Consumers – Gen Alpha 30 minutes

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.