ANA Programmatic Transparency
Take control of your digital media investment.
The ANA is committed to helping marketers take greater control of their programmatic media spend. From addressing the challenges posed by Made for Advertising (MFA) websites, to helping marketers streamline transactions costs within their supply chain, we are focused on empowering marketers to maximize the allocation of working dollars directly affecting the end consumer.
Ongoing ANA Programmatic Transparency Benchmark Study
Launched in early 2024 in partnership with global cross-industry initiative TAG TrustNet, the ongoing ANA Programmatic Transparency Benchmark helps ANA members collect, reconcile, and analyze proprietary log-level data to establish supply chain metrics against which they can regularly assess their own programmatic campaigns. The aggregated data will be released publicly on a quarterly basis, and is already showing significant progress.
$22B Opportunity for the Client-Side Marketer Community to Improve Efficiency
Examining the log-level data of 21 major advertisers, the ANA Programmatic Media Supply Chain Transparency Study, issued in December 2023, identifies key areas of threat and opportunity for brands by analyzing the complete flow of their programmatic investments.
The key conclusion: Only 36 cents of every dollar that enters a demand-side platform (DSP) effectively reaches the consumer, leaving $22 billion in efficiency gains available to the client-side marketer community.
Virtual Workshop on Navigating Transparency in Programmatic Advertising
Join us for a virtual workshop and learn how to optimize your programmatic advertising investments by improving supply chain transparency, increasing the efficiency of your ad spend, and leveraging the ANA TrueKPI framework.
In this workshop, you will gain exposure to this framework and others, and learn the specific steps to addressing programmatic effectiveness – as outlined in the ANA’s 2023 Programmatic Media Supply Chain Transparency study. Participants will get practice in identifying forward-thinking actions and tools to navigate the Open Web and Programmatic investments and leave better equipped to improve the efficiency and effectiveness of their advertising investments.
Take the Next Step
Contact the Programmatic Transparency team to learn more about how you can get involved with the ANA's Programmatic Transparency efforts.