ANA and 4A's Explain How Brands and Agencies Can Switch Compensation Models

April 11, 2024 – Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one is sometimes as clear as mud. A new paper — a collaboration between the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, called “Decoding Compensation Models & Implementing the Right Model” — aims to clear things up.

Read more at Adweek.

You can read “Decoding Compensation Models & Implementing the Right Model” here.