ANA Announces 2021 Multicultural Excellence Award Winners
Canada’s Pfaff Harley-Davidson Takes Best in Show for “Tough Turban” Campaign by Zulu Alpha Kilo
NEW YORK (October 26, 2021) — Pfaff Harley-Davidson and its agency Zulu Alpha Kilo won the Best in Show award in the 2021 ANA Multicultural Excellence Awards competition for the campaign “Tough Turban.”
The campaign introduced an impact-resistant turban designed by Harley-Davidson that provides Canada’s sizeable Sikh motorcycle-riding community with safety while allowing riders to maintain religious requirements that Sikh men cover their hair as a symbol of respect and humility.
Now in their 21st year, the awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2020 and June 2021. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in San Diego.
The awards raise awareness and exposure of the outstanding work being done in the areas of African American, Asian, Audio, Cross-Cultural Campaigns, Demonstrated Growth, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBTQ+, People with Disabilities, Print, Rising Multicultural Segments, Small Budget, and Socially Responsible advertising.
The 2021 grand prize brand and agency winners in each category were:
|
CATEGORY |
CAMPAIGN |
CLIENT |
AGENCY |
|
African American |
MUSE |
Ulta Beauty |
McCann Worldgroup |
|
Asian |
Famous Orders |
McDonald’s |
IW Group and Wieden + Kennedy |
|
Audio |
Jack Daniel’s New Calle |
Jack Daniel’s |
Remezcla |
|
Cross-Cultural Campaigns |
COVID Holiday Awareness Campaign |
California Department of Public Health |
Gallegos United |
|
Demonstrated Growth |
#MyPride |
TikTok |
PHD |
|
Digital/Social/Mobile |
Respond2Racism — First-Responder Twitter Bot |
Goodby Silverstein & Partners |
Goodby Silverstein & Partners |
|
Experiential Marketing |
Boards of Change |
City of Chicago |
FCB Chicago |
|
Hispanic |
Dorado |
McDonald’s |
alma DDB |
|
LGBTQ+ (Lesbian, Gay, Bisexual, and Transgender) |
Pantene Family Pride |
P&G |
Grey |
|
People with Disabilities |
Upstream |
Toyota |
Saatchi & Saatchi and dentsu |
|
|
Face the STEM Gap |
P&G |
Saatchi & Saatchi NY |
|
Rising Multicultural Segments |
Tough Turban |
Pfaff Harley-Davidson |
Zulu Alpha Kilo |
|
Small Budget |
Cover Our Community |
Big Facts, Small Acts |
Chemistry |
|
Socially Responsible |
Vote Loud |
When We All Vote |
Anomaly |
The complete list of winners in the 2021 ANA Multicultural Excellence Awards competition, including category winners for the above, can be accessed here.
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ABOUT THE ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
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