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ANA Forms New Coronavirus Coalition

CMOs Tasked with Sharing Insights and Offering Guidance

NEW YORK (March 27, 2020) — The ANA today announced it has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.

The group is comprised of a select team from the Global CMO Growth Council, a community of CMOs representing many of the world’s biggest brands that the ANA founded and operates together with the Cannes Lions International Festival of Creativity. The Council focuses on brand experience and innovation — two areas greatly affected by the crisis.

“We’re once again turning our leadership community of CMOs into the force for action that our industry needs now,” said ANA CEO Bob Liodice. “This new group’s mission is both clear and urgent. It is to help chief marketers shape intelligent practices and provide functional guidance through this unprecedented time.”

The group, called the ANA’s Global CMO Leadership Coalition on COVID-19, includes a cross-industry coalition of CMOs and industry partners (see list, below) that is expected to expand as the initiative evolves.

Liodice outlined the community’s immediate goals as follows:

  • Identify the pressing issues that need to be addressed immediately to help CMOs make better decisions managing the crisis and find out what CMOs can do collaboratively to benefit the entire marketing community. 
  • Aggregate collective experiences and activities into a practical framework to help CMOs around the world during and after the crisis.
  • Identify the most trusted, reliable and relevant sources of information that CMOs can turn to for help in planning current and future activities.

Liodice said the group was officially launched this week with a productive virtual meeting attended by representatives from the U.S., U.K., France, Switzerland and China. Additional meetings are being scheduled to address industry-specific or regional needs, with outcomes to follow.

“Our ultimate goal is to work together to leverage the global CMO network we have already established to distribute trusted knowledge to help as many chief marketers as possible,” Liodice said. “Through the combined networks of the ANA, Cannes Lions, and our extended partners, we will be able to reach the worldwide marketing community with the speed and precision needed to have meaningful impact.”

COALITION MEMBERS:

  • Zaid Al-Qassab, CMO, Channel 4
  • Dean Aragon, CEO, Shell Brands International & Global VP Brand at Shell
  • Rahul Malhorta, Head of Brand Strategy and Stewardship, Shell
  • Norman De Greve, CMO, CVS Health
  • Mathilde Delhoume, Global Brand Officer, LVMH
  • Morgan Flatley, U.S. CMO, McDonald’s Corp.
  • Rick Gomez, CMO-EVP, Target
  • George Hammer, Chief Content Officer, IBM
  • Jodi Harris, Global VP, Marketing Culture & Capabilities, Anheuser-Busch InBev
  • Marcel Marcondes, U.S. CMO, Anheuser-Busch InBev
  • Sy Lau, SEVP, Chairman of Group Marketing and Global Branding, Tencent
  • Hunter Zhang, Director, Corporate Marketing and Public Relations, Tencent
  • Alison Lewis, Chief Growth Officer, Kimberly-Clark
  • Greg Lyons, CMO, PepsiCo
  • Tamara Rogers, Global CMO, GSK
  • Meredith Verdone, CMO, Bank of America
  • Deborah Wahl, Global CMO, General Motors
  • Jeremy Kees, Richard J. and Barbara Naclerio Endowed Chair in Business, Villanova University
  • Fiorenza Plinio, Head of Creative Excellence, Cannes Lions International
  • Cathy Taylor, U.S. Commissioning Editor, WARC

ANA PARTICIPANTS:

  • Bob Liodice, CEO
  • Nick Primola, EVP
  • Meg Wubbenhorst, VP

For more information or to get involved with the ANA’s Global CMO Leadership Coalition on COVID-19, please contact Nick Primola, EVP at ANA.

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ABOUT THE ANA

The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.

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ANA
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