ANA Announces 2019 Multicultural Excellence Award Grand Prize Winners
Nike Takes Best in Show for "Dream Crazy" Video by Wieden+Kennedy
SAN DIEGO (November 7, 2019) — Nike and its ad agency Wieden+Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA, for a spot called "Dream Crazy."
The two-minute video features former San Francisco 49ers quarterback Colin Kaepernick and several other professional athletes such as LeBron James and Serena Williams and encourages viewers to believe in and pursue their dreams no matter how unreachable they might seem. Last month it received an Emmy award for the year's most outstanding commercial.
In addition to the "Best in Show" award, grand prize winners also were honored in 12 categories for industry-leading advertising at an awards ceremony held during the ANA's 2019 Multicultural Marketing & Diversity Conference.
Now in their 19th year, the 2019 ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2018 and June 2019. This year's competition, open to both ANA members and nonmembers, received 224 entries.
The 2019 grand prize brand and agency winners in each category are as follows:
|
Category |
Client |
Agency |
|
Asian |
Comcast |
GALLEGOS United |
|
|
Comcast |
GALLEGOS United |
|
Audio |
Walmart |
Lopez Negrete Communications |
|
LGBT |
Procter & Gamble |
Grey Canada and MMK |
|
Experiential Marketing |
Procter & Gamble/BMW |
Courageous Studios |
|
Total Market |
Procter & Gamble |
Saturday Morning Group |
|
People with Disabilities |
Wavio |
Area 23, An FCB Health Network Company |
|
Hispanic |
Anheuser Busch, brand Estrella Jalisco |
David |
|
Digital/Social/Mobile |
Black & Abroad |
FCB/SIX |
|
African-American |
Nike |
Wieden+Kennedy |
|
Socially Responsible |
Monica Lewinsky |
BBDO New York, BBDO New York, O Positive, Dini Von Mueffling Communications |
|
Significant Results |
Microsoft |
McCann New York |
|
Best in Show |
Nike |
Wieden+Kennedy |
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.
The award recipients were announced at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.###
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The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
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