ANA Announces Finalists for 2012 Multicultural Excellence Awards
NEW YORK (Sep. 20, 2012) – The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012.
The 2012 grand prize winner in each category will be announced at a ceremony during ANA’s 14th Annual Multicultural Marketing & Diversity Conference. The event will take place October 28-30 at the Fontainebleau Miami Beach in Miami, Florida. For more information about the conference, including the full agenda, please visit http://www.ana.net/conference/show/id/MCC-OCT12.
The brand and agency finalists in each of the nine categories are:
African American
AT&T, One Solution
Chrysler Group LLC., GlobalHue
Ford Motor Company, UniWorld Group
Asian
Toyota Motor Sales, interTrend Communications
Verizon Wireless, AdAsia Communications, Inc.
Western Union, New A
Digital Media
Allstate Insurance Company, Leo Burnett
AT&T Mobility, interTrend Communications
Heineken, The Vidal Partnership
General Market Category
General Motors, LatinWorks
Muse Communications, Muse Communications
Staples, McCann New York
Hispanic
General Motors, LatinWorks
Kraft Foods North America, mcgarrybowen
XOOM, Dieste
LGBT
Allstate Insurance Company, Leo Burnett
K-Y Brand, Target 10
Pernod Ricard USA, SPI Marketing
Marine Corps Recruiting Command, UniWorld Group
The Clorox Company, Alma DDB
Time Warner Cable, Castells & Asociados
Radio
McDonald's Corp., Alma DDB
Verizon Wireless, GlobalHue
Significant Results
L'Oreal U.S.A., McCann Erickson
Rosetta Stone, Alma DDB
State Farm, Alma DDB
The awards are sponsored and judged by the ANA Multicultural Marketing & Diversity Committee. Its mission is to educate and inform members about key multicultural topics and issues that are of concern to marketers and diversity leaders. A portion of the proceeds collected from the awards’ submission fees will be used to help fund scholarships for multicultural students who plan to pursue careers in marketing.
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About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
Press Contacts:
Luna Newton
CooperKatz & Co. for the ANA
lnewton@cooperkatz.com
917.595.3061
Marcus Hardy
CooperKatz & Co. for the ANA
mhardy@cooperkatz.com
917.595.3043