Empowerment AI: Marketing Bootcamp

Harness AI to design, build, and measure powerful marketing campaigns.

Empowerment AI: Marketing Bootcamp can be the catalyst you are looking for to propel your marketing forward. This extensive workshop will unveil how to wield the power of Generative AI, transforming it into your personal strategic advantage. Regardless of your expertise level — attendees will leave this bootcamp with the essential knowledge and confidence to seamlessly integrate AI into their marketing work, ensuring a competitive edge in the industry for years to come.

Attendees will learn:

A step-by-step guide to implementing Gen AI at every stage of the marketing process
What AI tools are available to marketers today (with hands-on practice in using the tools to support your marketing activities)
How Gen AI is changing the face of marketing
A plethora of tested AI marketing prompts which you will be able to take with you for your own prompt library
How to measure and analyze campaign performance using AI
How to train your AI to continually deliver better and better value to you
and so much more!

DAY 1: 8:30 a.m. to 5:00 p.m.

Gen AI and Large Language Models (LLMs)
AI in Marketing
Natural Language Processing (NLP) and Using Advanced Prompting to Train Your AI
Building a Gen AI-driven Marketing Campaign
Next Gen AI Tools

DAY 2: 8:30 a.m. to 4:30 p.m.

Measuring and Analyzing Campaigns with AI
AI-Driven Content Development
Campaign Learning and Iteration
Proprietary Team Challenge! Teams compete to scope, build, and present a winning AI-driven campaign

What Are the Benefits of a Marketing Bootcamp?

Highly Interactive Working Sessions

Work Better, Smarter, and Faster

Ensure a Competitive Edge in the Industry

At the ANA we believe active engagement fosters better, quicker, and longer-lasting learning compared to passive instruction. Therefore, this bootcamp features numerous interactive working sessions featuring hands-on practice with different Gen AI engines, enabling attendees to interact with a diverse range of AI tools as well as learn alongside your colleagues and other attendees. Participants will learn — securely and safely — how to use Gen AI and constantly train your AI to deliver valuable marketing outputs better, smarter, and faster, while integrating AI into their marketing work ensuring a competitive edge in the industry for years to come.

Who Is This Bootcamp For?

Empowerment AI: Marketing Bootcamp is a tailor-made opportunity for:

Marketers and strategists that are directly involved in the intricate process of analyzing, researching, developing, and executing marketing campaigns across digital platforms.
Professionals who are keen on harnessing the revolutionary power of Artificial Intelligence to elevate their marketing strategies and execution.
Marketers striving to stay ahead in the ever-evolving technological landscape of the industry, looking to significantly enhance the efficiency, intelligence, and speed of your campaigns.
Marketers and strategists responsible for conceptualizing, strategizing, and integrating AI into their brainstorming and ideation processes.

Bootcamp Pre-Requisites

This Bootcamp uses a series of AI tools throughout the sessions. These tools are essential for hands-on activities and will allow you to fully engage with the content. Participants are required to ensure their laptop is equipped with the proper permissions to access the below tools prior to attending the Bootcamp. This preparation will ensure that you can dive right into the practical exercises and start applying what you learn in the Bootcamp.

ChatGPT – https://chatgpt.com
Copilot – https://copilot.microsoft.com
Claude – https://claude.ai
Ideogram – https://ideogram.ai
In video – https://invideo.io

PLEASE NOTE: By registering for this in-person workshop, you are acknowledging and agreeing that the ANA may provide your email address to the host venue for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session.

Bootcamp Facilitator

Cord Silverstein

CEO, Integrate AI

Cord Silverstein portrait As the CEO of Integrate AI, Cord Silverstein empowers organizations big and small to embrace and leverage AI, transforming their marketing strategies and integrating AI into their existing marketing workflows.