Thank You
Thank you to everyone who attended the 2022 ANA Masters of B2B Marketing Conference!
Videos and Presentations
Member-exclusive conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
Mark your calendars for the virtual 2022 Masters of B2B Marketing Conference II, this December 7-8!
About the Conference
May 23–25, 2022 | Scottsdale, Ariz. and Virtual
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, brought together top marketing minds in strategy and best-in-class execution to share insights about the latest trends and hottest topics in marketing.
Using the ANA Growth Agenda as a guide, the conference detailed the path forward, enabling CMOs and their teams to take actions to drive economical and societal growth.
Relive the conversation at #ANAB2B
The 2022 ANA Masters of B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Milton Hwang, VP of Marketing Operations, HSA Bank, a division of Webster Bank
- Archie Lyons, Global Creative Director & Sr. Market Professional, Caterpillar
- Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O’Lakes, Inc.
- Amy Protexter, Senior Vice President - North America Marketing, Insight
Hosts and Speakers
David Blackburn
Head of Digital Marketing
ProShares
Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers
Dominic Chu
Senior Markets Correspondent
CNBC
Toni Clayton-Hine
Chief Marketing Officer, Americas
Ernst & Young LLP
Jeremy Cochran
President, America
Stein IAS
Sonia David
Vice President, Business Marketing Practice
ANA
Sven Dellagnolo
Sr. Director, Global Demand Generation and Marketing Strategy
Lexmark
Jessica Fewless
Client Partner
Inverta
Ann Marie Gothard
VP, Global Corporate Media Relations
Henry Schein
Milton Hwang
VP of Marketing Operations
HSA Bank, a division of Webster Bank
Lainey Johnson
Americas Brand and Media Leader
EY
Casey Jones
CEO
BriefLogic
Anne Kawalerski
Global Chief Marketing Officer
Bloomberg Media
Emily Ketchen
VP and CMO of Intelligent Devices Group and International Markets
Lenovo
Lindsey Kollross
Lead of B2B Integrated Marketing
Yahoo
Jon Krevolin
Executive Creative Director and EVP
Doner
Bob Liodice
Chief Executive Officer
ANA
Jeff Lowe
Chief Commercial Officer
SMART Technologies
Archie Lyons
Global Creative Director & Sr. Market Professional
Caterpillar
Heather Malenshek
Senior Vice President and Chief Marketing Officer
Land O’Lakes, Inc.
Rob Markey
Partner
Bain & Company
Kim McNeil-Downs
Managing Director, US Marketing Excellence Leader
Deloitte (2021 B2 Award Winner)
Stephanie Moritz
CMO and CCO
American Dental Association (ADA)
Danny Nail
Director, ABM, Digital Marketing & Strategic Customer Programs
Salesforce
ABM Co-Chair
Doug Novack
Managing Director, Business and Industrial Markets (B2B) Practice
Jenna Pipchuk
EVP, Chief Sales Officer
Smart Technologies
Matt Powell
VP & Executive Director
B2B International, A Merkle Company
Amy Protexter
Senior Vice President - North America Marketing
Insight
Juliet Randall
VP, Global ABM Strategy
Salesforce
Mike Rucker
VP, NBC News Brand Studio
NBCUniversal
Aaron Smith
Director of Marketing
KPMG U.S.
Bill Tucker
Group Executive Vice President
ANA
Derek Yueh
Partnership Lead
The B2B Institute
Conference Sponsors
Presenting Sponsor
General Sponsors
