
Thank You
Thank you to our speakers and everyone who attended the 2022 ANA B2B Marketing Conference!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
Mark your calendars for the 2023 ANA Masters of B2B Marketing Conference, June 7 – 9, 2023 in Naples, Fla. and virtually!
About the Conference
December 7–8, 2022 | Virtual
At the virtual 2022 ANA B2B Marketing Conference, leading CMOs and top marketers shared their latest strategies and discussed the hottest topics in B2B marketing, including sustainability, DEI, and branding.
Relive the conversation at #ANAB2B
The 2022 ANA B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Dean Aragon, CEO of Shell Brands International and Global VP of Brands, Shell
- Mike Bourdeau, President and GM, Global General Industrial Coatings, Sherwin-Williams
- Therese Parkes, Director of Technology B2B, Google
- Gerald Youngblood, CMO, Lenovo North America
Hosts and Speakers

Dean Aragon
CEO & Vice-Chairman - Shell Brands International AG
Shell

Kristine Baumgardner
Creative Director
Wunderman Thompson

Mike Bourdeau
President & GM, Global General Industrial Coatings
Sherwin-Williams

Jennifer Chase
CMO
SAS Institute

Jeremy Cochran
President, America
Stein IAS

Joe Cohen
Chief Marketing & Communications Officer
AXIS

Sonia David
Vice President, Business Marketing Practice
ANA

Sarah Doughty
VP, Strategy
Merkle

Michele Eggers
Vice President of Marketing Shared Services
SAS

Karie Ford
Director - Corporate Communications & Sustainability Marketing
The LYCRA Company

Amy Gath
VP - North America Marketing & Strategy
Formica

Erin Gaughan
SVP Global Client Lead
Merkle

Jean Hegedus
Director Of Sustainability
The LYCRA Company

Carolyn Henry
VP, GM Americas Regional Marketing
Intel

Mounir Ibrahim
VP, Public Affairs & Impact
Truepic

Kari Janavitz
Chief Marketing Officer
e2open

Jill Kramer
Chief Marketing and Communications Officer
Accenture

Jon Lombardo
Global Brand Strategy Lead

Sarah Meiburg
Senior Director, Industry Outreach
The Paper and Packaging Board

Portia Mount
Vice President Marketing, Commercial HVAC Americas
Trane Technologies

Emily Pachuta
Chief Marketing & Analytics Officer for the Americas
Invesco

Therese Parkes
Director of Technology B2B

Faith Popcorn
Founder and CEO
Faith Popcorn's BrainReserve

Michael Ruby
President and Chief Creative Officer
Park & Battery

Saber Sherrard
Partner
Bain

Bill Tucker
CEO, Aquila
Group EVP, ANA

Gerald Youngblood
CMO
Lenovo North America

Yusuf Chuku
EVP, Client Advisory
NBC Universal

Bill Zengel
Senior Vice President, Business Marketing Practice
ANA