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Relevant services:
- Media, advertising, and marketing financial and operational contract compliance audits (includes ALL marketing supplier/agency types)Guide internal audit, procurement, finance, and marketing operations on performing agency audits
- Internal marketing, advertising, and media process and internal controls assessments
- Transparency assessments, including digital media, programmatic, etc.
- Operational process improvement services and leading practices
- Contract assessments and assistance with leading practices within agency contracts
Ken Fakler
Partner
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Relevant services:
- Advertising and media agency financial contract compliance audits (all agency types)
- Test historical agency billings, costs, related party use, staff mix, and accounting systems
- Agency timekeeping testing and labor/fee reconciliations
- Holistic advertising and media expense risk mitigation advisory services
Jim Bean
Principal and Co-Founder
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Relevant services:
- Media performance auditing
- Media financial auditing
- Transparent media benchmark pricing
- Contract compliance review
- Media agency review
Matthew Reiss
President
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Relevant services:
- Agency contract commercial terms review and compensation and fee analysis
- Financial audits, contract compliance, and transparency reviews
- Media cost and quality benchmarking and savings tracking
Roland Janisse
Managing Partner
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Relevant Services:
- Agency contracting, management, and performance
- Agency financial transparency and compliance reviews
- Traditional and digital media performance audits
- Media measurement, analytics, and insights
- Data governance, data use, and privacy impact reviews
Maegan Jonson
Managing Director
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DG2 Worldwide Group
Relevant services:
- Advertising and marketing compliance audits and technology solutions (all types)
- Marketing contract review, process evaluation, data governance, risk management, and transparency assessment
- Media/digital benchmarking, verification, and performance and advisory support
- Agency organizational structure, labor efficiency, resource assessment, and KPI recommendations (Should-Cost Analysis)
- Monthly agency invoice validation and documentation and MSA compliance review
- Continuous Monitoring as a Service (CMaaS)
- Agency orientation transition support
- Global marketing spend data scrubbing and cleansing analysis
Michael Lay
Founder and Chief Executive Officer
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Relevant services:
- Media benchmarks and auditing
- Digital operations reviews
- Agency pitch management
- Agency relationship management
- Agency staffing and remuneration
- Media organization / process review
- Advertising technology strategy and data governance
Paul Williamson
Managing Director, North America
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Relevant services:
- Pitch management
- Media benchmarking and auditing
- Financial auditing, remuneration, and contract compliance
- Media strategy consulting
- Media training and workshops
Colin Linggo
Senior Vice President, Head of Media Investments and Operations, North America
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Relevant services:
- Contract compliance audits across all marketing supplier types:
- Media
- Digital Supply Chain
- Influencers / key opinion leaders
- E-commerce
- Creative / BT
- Field force / merchandisers
- PR
- Sponsorship / activation
- Point of sale
- Exit audits to provide a financial reconciliation once the agency contract is terminated
- Transparency audits for in-house buying and technical costs
- Invoice reconciliation audits
Note: FirmDecisions is a subsidiary of Ebiquity
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Relevant services:
- Contract review
- Media agency contract compliance audits
- Forensic, investigative, and dispute services
- Data governance, data use, and privacy reviews
- Traditional and digital media performance audits
- Financial media audits
Lawrence Griff
Partner in Charge
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Relevant services:
- Media investment auditing
- Agency performance management
- Investment tracking and KPI benchmarking
- Media optimization management
- Media quality management
- Supply chain management
- Programmatic control assessment
- Media operations assessment and optimization
- Pitch management support
P.J. Leary
Global Chief Executive Officer, Optimization
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Relevant services:
- Media audits, analysis, and optimization
- Media cost and quality benchmarking
- Media value and savings measurement
- Continuous measurement, assessment, and improvement of media performance
George Searle
Chief Executive Officer
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Relevant services:
- Internal media management process assessments
- Agency contract reviews
- Financial, operational, and remuneration contract compliance audits (all agency types)
- Ad-exchange buyer compliance audits
- Forensic, investigative, and dispute services
- Marketing procurement services
- Agency management and marketing transformation
Ryan Bricker
Director, Contract Compliance Services
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Relevant services:
- Agency contract review, compensation benchmarking, and transparency best practices
- Client media management operations, benchmarking, and best practices
- Marketing organizational structures and processes
- Agency performance evaluation, relationship optimization, and agency reviews
Michael Kassan
Chairman and Chief Executive Officer
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Relevant services:
- Financial contract compliance auditing of ALL marketing categories/agencies in the U.S. and worldwide
- Agency remuneration reconciliation
- Agency operations, processes, and risk management
- MSA review, transparency assessment, and best practices
- Training and workshops
Fiona Foy
Senior Partner, Americas
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Relevant services:
- Agency selection and pitch management
- Agency governance and contract (re)negotiation
- Operating model assessment and digital transformation
- Bringing services in-house and data/tech evaluation
- Media auditing and agency performance management
- Digital performance tracking and optimization
David Strome
Client Development Director, USA
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Relevant services:
- Always-on, real-time (daily) digital media performance assessment, optimization, and reporting
- Programmatic process, control, and transparency assessment and reporting
- Media measurement, analytics, and insights
- In-housing media and agency transition services for data management, best practices, and analysis
- Data governance, configuration, taxonomy, cleansing, and transformation
- Media data and marketing technology evaluation and stack recommendation
- Marketing operational process improvement services and leading practices
Scott East
Chief Executive Officer/Founder
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PricewaterhouseCoopers (PwC)
Relevant services:
- Agency contract reviews and financial compliance audits (all agency types)
- Transparency assessments
- Media intelligence: Traditional and digital media performance assessments and benchmarking
- Marketing/media effectiveness
- Media operations, risk management, process, and controls assessments and best practices
Rick Gonzalez
Media and Advertising Assurance Services Leader
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Relevant services:
- Agency model consulting
- Marketing technology effectiveness audit
- Best practice analysis for bringing services in-house
Greg Paull
Co-Founder and Principal
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Relevant services:
Agency contract review and guidance, including:
- Agency contract review and guidance, including:
- Drafting and negotiation of advertiser/agency agreement templates and amendments
- Review and analysis to improve current advertiser/agency agreements
- Advice and counsel on transparency issues, data access, data monetization, and industry best practices on both a U.S. and global basis
- Oversight of audits and implementation of governance principles
- RFP consulting
- Representation of advertisers in litigation and dispute resolution between advertisers and agencies
Reed Smith has developed a media agency Master Media Planning and Buying Services Agreement which can be used by advertisers in developing their own agency agreements.
Keri Bruce
Partner
Nick Swimer
Partner, London
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Siegal Advisory Solutions, Inc.
Relevant services:
- Media auditing
- Collaborative, non-confrontational marketing and media agency compliance auditing
- Operational process improvement services
Bob Siegal
Founder
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Relevant services:
- Agency performance evaluations with client satisfaction benchmarking
- Contract and compensation design/evaluation/auditing
- Media auditing and benchmarking
- Process improvement studies
Kenneth Bowes
President, Founding Partner
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