ANA Again Calls for a Federal Privacy Law Following Failed Attempts to Pass Bills in Florida and Washington State
ANA Again Calls for a Federal Privacy Law Following Failed Attempts to Pass Bills in Florida and Washington State
Washington D.C. (April 30, 2021) – The Association of National Advertisers (ANA) is again calling on Congress to set a national privacy standard by passing a strong, preemptive federal privacy law. Following the failure of bills this week by legislatures in Florida and Washington State, Congress now has a window to pass a federal privacy law this year before the continued balkanization of the privacy landscape leads to a lack of consistent protection for consumers and causes real economic harm to businesses.
ANA Group EVP of Government Relations Dan Jaffe commented, “the pressure that state legislatures are feeling to pass privacy laws is evidence of the need for leadership from Congress on this very important issue,” adding further, “Congress must provide consistent federal privacy protections to consumers nationwide and create an environment where businesses can thrive.”
ANA has long been a proponent of a national privacy law through its involvement with Privacy for America, of which it is a founding member.
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ABOUT THE ANA: The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
MEDIA CONTACT:
Dan Jaffe
Group EVP, Government Relations, ANA
Phone: 646.369.4886
Email: djaffe@ana.net