ANA Applauds Veto of California AB 3048

September 23, 2024 (Washington D.C.) – The Association of National Advertisers (ANA) today released the following statement from ANA EVP Christopher Oswald following California Governor Gavin Newsom's veto of AB 3048.

"We commend Governor Newsom for addressing the concerns of the advertising community and vetoing this unnecessary, ambiguous, and anti-competitive bill. As the Governor noted in his veto message, the opt-out functionality mandated by AB 3048 is already widely available through browsers and plug-ins, so all Californians who wish to send that signal already have a broad range of tools to do so. This bill simply created new regulations without improving privacy or helping Californians, and we hope the legislature will allow this worthy veto to stand."

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ABOUT THE ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.