Advertising Industry Strongly Opposes Proposed Florida Privacy Legislation
Advertising Industry Strongly Opposes Proposed Florida Privacy Legislation
Washington D.C. (April 22, 2021) – On Tuesday, the nation’s leading advertising and marketing trade associations sent a letter to the Florida Senate in opposition to SB 1734 and HB 969, the proposed legislation to regulate data. If passed, the bills would “fall short of establishing effective or practical privacy standards for Florida consumers while creating substantial compliance costs and straining precious resources for Florida businesses at a time when they are still coming back from disruptions caused by the COVID-19 pandemic.”
The Association of National Advertisers, 4A’s, Interactive Advertising Bureau, American Advertising Federation, Network Advertising Initiative, American Advertising Federation – Orlando and American Advertising Federation – Tampa Bay signed the letter. The trades oppose this bill, because if enacted, the bill would create the most onerous and costly privacy requirements in the United States, make Florida the least business-friendly state in the country; and, fail to provide workable or effective privacy protections for Floridians.
The organizations also raised that the bills should not include a private right of action, should not permit others to exercise Floridians’ privacy rights, should provide sufficient time for businesses to act on opt-out requests and the deletion right should be harmonized with other state laws.
“More time is needed to refine the bills so they can create practical privacy standards for Florida consumers, without unnecessarily threatening critical Florida industries. The legislature should not pass SB 1734 or HB 969 in the closing days of this legislative session. We stand ready to work with you to achieve privacy reform that works for all Floridians in 2022,” said the signed groups.
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ABOUT THE ANA: The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
MEDIA CONTACT:
Dan Jaffe
Group EVP, Government Relations, ANA
Phone: 646.369.4886
Email: djaffe@ana.net