ANA Submits Comments Regarding FTC’s Safeguards Rule

ANA Submits Comments Regarding FTC’s Safeguards Rule

WASHINGTON (August 12, 2020) — The ANA (Association of National Advertisers) today stated that the existing Safeguards Rule is working and the Federal Trade Commission (FTC) should refrain from implementing changes to the Standards for Safeguarding Customer Information that the FTC is currently weighing.

“The existing Safeguards Rule already provides meaningful security protections for consumers, while allowing regulated entities to implement reasonable data security that are appropriate for each unique situation and the nature of the information collected,” said ANA Group EVP Dan Jaffe.

In a filing to the FTC following a request for public comment, ANA emphasized that the risk-based approach to data security currently enforced by the Safeguards Rule and the Gramm-Leach-Bliley Act (GLBA) is the best way to protect consumers.

The proposed change to expand the Safeguard Rule to include those “bringing together buyers and sellers of products or services for transactions that the buyers and sellers themselves negotiate and consummate,” would reach far beyond the appropriate scope of the GLBA, the ANA said.

“While we believe that changes to the Safeguards Rule are not necessary at this time, the ANA fully supports the FTC’s goal of providing workable standards for data security protections for consumers,” Jaffe concluded. “We look forward to continuing to be a part of the conversation moving forward.”

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ABOUT THE ANA

The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.

MEDIA CONTACT:
Melissa Beaty
FleishmanHillard
Phone: 703.822.1452
Email: Melissa.beaty@fleishman.com