Association of National Advertisers Commends Maryland Governor Larry Hogan’s Veto of the Maryland Digital Ad Tax Bill

For Immediate Release
May 7, 2020

Association of National Advertisers Commends Maryland Governor Larry Hogan’s Veto of the Maryland Digital Ad Tax Bill

Washington DC (May 7, 2020) - The Association of National Advertisers (ANA) commends Maryland Governor Larry Hogan’s decision today to veto HB 732, the first digital advertising tax measure ever passed by any U.S. state legislature. At a time when businesses are facing unprecedented challenges amid the COVID-19 pandemic, Governor Hogan’s decision will substantially help Maryland consumers and businesses. This tax now will not be passed on to consumers.

The veto of this counterproductive proposal is an important victory for ANA and our members. It relieves small and large businesses of a major burden on their efforts to market their products and services, which in turn helps protect the almost 400,000 Marylanders whose jobs are supported by the sale of products and services generated by advertising – nearly 15 percent of the 2.6 million jobs in the state.

We appreciate that Governor Hogan listened to the concerns expressed by ANA and others regarding HB 732. As we continue to navigate the ongoing global health crisis, we are encouraged by the support of public officials like Governor Hogan, who recognize our industry’s contributions to our nation’s economy.

ABOUT THE ANA:

The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.

MEDIA CONTACT:
Dan Jaffe
Group EVP, Government Relations, ANA
Phone: 646.369.4886
Email: djaffe@ana.net