ANA Data Privacy Day Statement

January 28, 2020

On Data Privacy Day – and every day – the Association of National Advertisers (ANA) is committed to promoting a comprehensive federal data privacy legislation that ensures all Americans receive the same high level of privacy protection, no matter where they live. The ANA has long been working toward a federal framework for data privacy, meeting with lawmakers and partnering with organizations to propel discussions about this crucial topic. Today, we are reminded of the urgency to enact federal legislation and of the importance of ANA’s drumbeat advocacy efforts on this vital issue. Without a national privacy law, the privacy protections of the American public will be strictly dependent on where they reside. Failure to enact federal privacy legislation undoubtedly will lead to a continuous fragmentation of privacy proposals, creating Balkanized regulation that is harmful to both businesses and consumers.

As a steering committee member of Privacy for America, a coalition of leading trade organizations and companies advocating for strong national consumer data privacy and security legislation, the ANA is proud to collectively work toward legislation that establishes greater protections for consumers, a clear set of rules for businesses, and enhanced enforcement capabilities for the Federal Trade Commission.

As part of this push, Privacy for America will host a national privacy summit on March 24 that will highlight the importance of championing national legislation that prioritizes data protections for consumers and businesses alike. Additionally, ANA will host a webinar entitled, “The Privacy for America Framework for Federal Privacy Legislation” on February 4.

ABOUT THE ANA:
The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of nearly 1,700 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and close to 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.