ANA Announces Grand Prize Winners of the 2013 Multicultural Excellence Awards
LOS ANGELES, Calif. (Nov. 5, 2013) – The ANA (Association of National Advertisers) announced the grand prize winners of the 2013 Multicultural Excellence Awards yesterday evening at the 15th Annual ANA Multicultural Marketing and Diversity Conference in Los Angeles, California.
The Multicultural Excellence Awards recognize client side marketers and their agency or media partners who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.
The 2013 grand prize brand and agency winners in each of the nine categories are as follows:
|
Category: |
Brand: |
Agency: |
|
African American |
Walmart |
Liquid Soul |
|
Asian |
Marine Corps Recruiting Command |
UniWorld Group |
|
Digital Media |
Lucky Charms (General Mills), Inc. |
McCann New York |
|
General Marketing |
Wells Fargo |
Acento Advertising, Muse, UM/MRM, DDB |
|
Hispanic |
PAMPERS (Procter & Gamble) |
Conill Advertising |
|
LGBT |
Lucky Charms (General Mills), Inc. |
McCann New York |
|
|
City Year, Inc. |
Allen & Gerritsen |
|
Radio |
Tecate (Heineken USA) |
iNSPIRE! |
|
Campaign with Significant Results |
Miller Lite (MillerCoors) |
commonground |
The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner hosted by D.L. Hughley and sponsored by Nielsen Audio, 3AF, BET Networks and Pandora.
“We’re proud to honor the grand prize winners and their agencies who implemented such tremendous multicultural campaigns,” said Bob Liodice, President and CEO of the ANA. “The companies are trend-setting leaders whose sound strategies and success have further raised the industry’s bar in multicultural work.”
The ANA Multicultural Marketing & Diversity Committee established the awards 13 years ago to help raise awareness and recognition for outstanding work in African-American, Asian, Hispanic, and LGBT advertising. A portion of the proceeds collected from the awards submission fees will help to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
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About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
Press Contacts
Danielle Arnold
CooperKatz & Company for the ANA
917.595.3062
darnold@cooperkatz.com
Marcus Hardy
CooperKatz & Company for the ANA
917.595.3043
mhardy@cooperkatz.com