ANA Announces Grand Prize Winners of the 2013 Multicultural Excellence Awards
LOS ANGELES, Calif. (Nov. 5, 2013) – The ANA (Association of National Advertisers) announced the grand prize winners of the 2013 Multicultural Excellence Awards yesterday evening at the 15th Annual ANA Multicultural Marketing and Diversity Conference in Los Angeles, California.
The Multicultural Excellence Awards recognize client side marketers and their agency or media partners who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.
The 2013 grand prize brand and agency winners in each of the nine categories are as follows:
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Category: |
Brand: |
Agency: |
|
African American |
Walmart |
Liquid Soul |
|
Asian |
Marine Corps Recruiting Command |
UniWorld Group |
|
Digital Media |
Lucky Charms (General Mills), Inc. |
McCann New York |
|
General Marketing |
Wells Fargo |
Acento Advertising, Muse, UM/MRM, DDB |
|
Hispanic |
PAMPERS (Procter & Gamble) |
Conill Advertising |
|
LGBT |
Lucky Charms (General Mills), Inc. |
McCann New York |
|
|
City Year, Inc. |
Allen & Gerritsen |
|
Radio |
Tecate (Heineken USA) |
iNSPIRE! |
|
Campaign with Significant Results |
Miller Lite (MillerCoors) |
commonground |
The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner hosted by D.L. Hughley and sponsored by Nielsen Audio, 3AF, BET Networks and Pandora.
“We’re proud to honor the grand prize winners and their agencies who implemented such tremendous multicultural campaigns,” said Bob Liodice, President and CEO of the ANA. “The companies are trend-setting leaders whose sound strategies and success have further raised the industry’s bar in multicultural work.”
The ANA Multicultural Marketing & Diversity Committee established the awards 13 years ago to help raise awareness and recognition for outstanding work in African-American, Asian, Hispanic, and LGBT advertising. A portion of the proceeds collected from the awards submission fees will help to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
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About the ANA
The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.
Press Contacts
Danielle Arnold
CooperKatz & Company for the ANA
917.595.3062
darnold@cooperkatz.com
Marcus Hardy
CooperKatz & Company for the ANA
917.595.3043
mhardy@cooperkatz.com