ANA Announces Finalists for 2010 Multicultural Excellence Awards
ANA Announces Finalists for 2010 Multicultural Excellence Awards
Advertisers Honored in Eight Categories, Including New Print Category
New York, NY - The Association of National Advertisers today announced the finalists for the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
The 2010 grand prize winner in each category will be announced at a ceremony during ANA's 12th Annual Multicultural Marketing & Diversity Conference. The event will run from November 7-9 at the Fontainebleau Miami Beach in Miami, FL. For more information about the conference, including the full agenda, please visit http://www.ana.net/conference/show/id/MCC-NOV10.
This year marks the inauguration of a new category highlighting exceptional work in print advertising. In addition to print, finalists were named in seven other categories. The brand and agency finalists in each of the eight categories are listed below:
African American
• McDonald's U.S., Burrell Communications Group
• McDonald's U.S., Burrell Communications Group
• MillerCoors, commonground
Asian
• McDonald's U.S., IW Group, Inc.
• Metropolitan Life Insurance Company, IW Group, Inc.
• San Francisco Hep B Free Campaign, DAE
Campaign with Significant Results
• Marine Corps Recruiting Command, UniWorld Group, Inc.
• Procter & Gamble, Burrell Communications Group
• San Francisco Hep B Free Campaign, DAE
Digital Media
• Ford Motor Company, Zubi Advertising
• McDonald's U.S., Alma DDB
• MillerCoors, commonground
General Market Category
• 46664/Nelson Mandela Foundation, Gotham
• Procter & Gamble, Burrell Communications Group
• State Farm, Draftfcb Chicago
Hispanic
• Allstate Insurance Company, Lapiz
• McDonald's U.S., Alma DDB
• The Ad Council, Grupo Gallegos
Print
• California Milk Processor Board, Grupo Gallegos
• McDonald's U.S., IW Group, Inc.
• San Francisco Hep B Free Campaign, DAE
Radio
• Cine las Americas Film Festival, LatinWorks
• The Coca Cola Company, Ogilvy Latina
• MillerCoors, commonground
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee sits at the intersection of multicultural marketing and diversity management. Its mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for multicultural students who plan to pursue careers in advertising and/or marketing.
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About the ANA
The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.
Press Contacts:
Lesley Neadel
CooperKatz & Co. for the ANA
lneadel@cooperkatz.com
917.595.3034
Luna Ross
CooperKatz & Co. for the ANA
lross@cooperkatz.com
917.595.3061