Thank you to everyone who attended the 2020 Influencer Marketing & Activation Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2021 ANA Influencer Marketing Virtual Conference, May 25-26, 2021, and the 2021 ANA Brand Activation & Creativity Conference, August 10-12, 2021!

Relive the best of the 2020 Influencer Marketing & Activation Conference in this brief overview.

Highlighted speakers include:

• Stephen Cassell, SVP and Chief Brand Officer, Cigna Corp.
• Delali Kpodzo Conrad, Head of Marketing, UOMA Beauty
• Josh Hackbarth, VP of Franchise Management and Marketing, Warner Bros. Consumer Products
• Tressie Lieberman, VP of Digital, Chipotle
• And more.

For 2020, we created a unique event by combining the best from the cancelled Brand Activation Conference with the popular Influencer Marketing Conference.

The 2020 Influencer Marketing & Activation Conference brought together all the disciplines of brand activation with a special focus on how successful brands from a variety of industries bring their brands to life, including the hottest, most creative influencer campaigns and topics of the year. This event brought together marketers, storytellers, innovators, and leading brand activation experts from companies with varied budgets through leading brand case studies, in-depth discussions on hot button issues, and the latest tools, trends, and technologies.

Relive the conversation at #ANAinfluencer

The ANA's Influencer Marketing Guide is your trusted source for everything you need to understand influencer marketing, from top brand case studies featuring Olay and AT&T, influencer marketing stats and definitions, expert perspectives on hot button issues including influencer fraud, disclosure, and selection, in-depth interviews with specialists, metrics for influencer compensation, standard engagement rates, and guidelines for campaign measurement and FTC compliance/disclosure.

This Influencer Marketing Playbook and Toolkit includes 15 customizable and downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

ANA devoted an issue of Insight Brief to influencer marketing, including facts, figures, case studies, and best practices you can implement and use for your influencer marketing program.