Digital & Social, West Coast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. INTUIT: DIGITAL & SOCIAL CASE STUDY (10:00 - 10:45AM)
In this session, the digital team at Intuit will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Christine Morrison, Director of Marketing, Social – Intuit


II. HOW TECHNOLOGY INNOVATION TRANSFORMS ICONIC BRANDS (11:00-11:50AM)
In this session, Kelli Robertson, Managing Director of Strategy – R/GA will dissect how technology has played a role in driving today's biggest global brands. This presentation will cover the power shift in the world's most iconic brands from consumer goods with benefit-oriented messaging to tech innovators built on meaning, interface and utility. This presentation includes case studies that convey value through innovation, an inspiring purpose, authentic connections through bottom-up culture, customer-focused interface and experience, a truly connected ecosystem, and an empowered community of users.

Speaker:
Kelli Robertson, Managing Director of Strategy – R/GA


LUNCH (11:50AM – 12:30PM)


III. MONTEREY BAY AQUARIUM: SOCIAL BENCHMARKING AND PERFORMANCE TARGETING (12:30-1:15PM)
In this session, Josh Bennett, Media Strategist and Buyer from the Monterey Bay Aquarium, will present how the aquarium uses unconventional thinking to address the frequently asked question "How is that post doing?"

Speaker:
Josh Bennett, Media Strategist & Buyer – Monterey Bay Aquarium


IV. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (1:15 – 1:30PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Meghan Medlock will share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Meghan Medlock, Senior Director, Committees and Conferences – ANA


V. MEMBER ROUNDTABLE DISCUSSION: EFFICIENCY AND EFFECTIVENESS OF SOCIAL ADVERTISING (1:30 – 2:00PM)
In this session, we will open up the discussion to talk about the efficiency and effectiveness of advertising on social platforms like Facebook, Twitter, and Instagram and issues facing members and build upon those topics to explore in future meetings.

Facilitator:
Christine Morrison, Director of Marketing, Social – Intuit & ANA Digital & Social, West Coast Chapter Committee Co-Chair