Media Leadership

BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MEMBER ROUNDTABLE DISCUSSION (10:00 – 10:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this session, Media Committee Co-Chairs Jennifer Gardner, Senior Director Media, North America at Unilever and Ben Jankoski, Group Head, Global Media at Mastercard will moderate a discussion on brand safety and other top media issues.

Facilitators:
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair
Ben Jankowski, Group Head, Global Media – Mastercard, ANA Media Leadership Committee Co-Chair

II. ANHEUSER-BUSCH: CAPTURING AND MEASURING CONSUMER ATTENTION (10:30AM – 11:15PM)
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands. In this session, Paolo Provinciali, head of U.S. media at Anheuser-Busch will share how they approaching media planning, buying, and measurement to capture consumer attention.

Speaker:
Paolo Provinciali, Head of U.S. Media – Anheuser-Busch

III. FRAUD IN DIGITAL ADVERTISING (11:15AM - 12:00PM)
ANA and White Ops have once again partnered (for the fourth time) on a study to measure bot fraud in the digital advertising ecosystem. The first study, conducted in 2014, was revolutionary as it drove widespread awareness of the digital ad fraud problem and was a "call to arms" for marketers to take an active role in addressing the issue. The last study published (our third in May 2017) estimated global losses due to fraud to be $6.5 billion. Fifty ANA member companies participated in the most recent study. This session will debut results and share best practices to help combat and minimize the dollars lost to digital ad fraud.

Speaker:
Michael Tiffany, Co-Founder & President – White Ops

LUNCH (12:00 – 12:30PM)

IV. XANDR: BEST PRACTICES - MAKING MEDIA WORK HARDER IN THE MODERN MEDIA AGE (12:30 – 1:15PM)
Xandr’s mission is to make advertising matter. In the modern media age, it’s important to not only understand customers but to effectively translate those learnings to working media. The presenters will speak about some of the challenges marketers face today and best practices on how to effective reach customers.

Speakers:
Andrew Bradway, Director Account Management - Xandr 
James Digirolamo, Advertising Account Exec Sr - Xandr

V. CROSS-PLATFORM MEASUREMENT (1:15 – 2:00PM)
With the growth of digital devices, the need to understand an audience's media engagement across them has become critical. In this session, the ANA's Bill Tucker will share how the ANA is helping marketers better track outcomes across platforms.

Speaker:
Bill Tucker, Group Executive Vice President – ANA