Sponsorship & Event Marketing

NETWORKING BREAKFAST (9:00-9:45AM)
INTRODUCTIONS (9:45-10:00AM)


I. BUILDING A PARTNERSHIP BASED ON SHARED VALUES (10:00-10:50AM)
AIG, a leading international insurance company will share a case study on how the brand uses its sponsorship of New Zealand Rugby to further its brand identity. Daniel Glantz, Global Head of Sponsorship for AIG will share key insights and activations the insurance leader has learned through this powerful partnership.

Speaker:
Daniel Glantz, Global Head of Sponsorship – AIG


II. AMSTEL LIGHT CELEBRATES BURGERS AND BEER (11:00-11:50AM)
In this presentation hear from premium light beer brand Amstel Light on how the Amstel Light Burger Bash sponsorship helps drive home its brand positioning to a key customer demographic, as well as retail activation, through its nine-year partnership with the SOBE Food & Wine Festival. Priscilla Flores Dohnert, Brand Director – Amstel & Newcastle Brown Ale will provide insights into the brands learnings from this leading food event.

Speaker:
Priscilla Flores Dohnert, Brand Director – Newcastle Brown Ale & Amstel


LUNCH (12:00-12:45PM)


III. GODIVA CELEBRATES INSPIRATIONAL EVERYDAY WOMEN (12:50-1:40 PM)
In this session, Godiva will share how they turned the values of their namesake Lady Godiva into a successful grassroots-style CSR program that celebrates everyday women nationwide. Michelle Chin, Head of North America Marketing, and Christina Roperti, Public Relations Manager, will share insights about how they have grown the program from the ground up.

Speakers:
Michelle Chin, Head of North America Marketing – Godiva
Christina Roperti, Public Relations Manager – Godiva


IV. MEMBER ROUNDTABLE DISCUSSION: OPTIMIZING TECHNOLOGY AND SOCIAL MEDIA AT EVENTS (1:45-2:15PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about the use of marketing technology including social media at events.

Facilitator:
Gerald Johnson, Chief Diversity Officer and EVP Marketing – American Heart Association


V. YACHT TOUR AND COCKTAIL RECEPTION (2:30-3:30PM)
Hornblower Cruises will host a post-meeting reception, provide all attendees with two complimentary tickets to a future cruise, and allow for attendees to tour the yacht.