Sponsorship & Event Marketing

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. SIX FLAGS AND SAMSUNG: THE NEW REVOLUTION VIRTUAL REALITY ROLLERCOASTER (9:45-10:45AM)
This spring, Six Flags and Samsung introduced a ground-breaking new ride experience - The New Revolution Virtual Reality Coaster. One of North America's first dedicated Virtual Reality Roller Coasters that gives an experience like never before. In partnership with Samsung Gear VR and Oculus, The New Revolution is equipped with wireless headsets that, while wearing, allow you enter a virtual world with high-resolution imagery and 360-degree views that synchronize to the action of the coaster. In this session, Stephanie Borges, Vice President of North America Strategic Marketing & Partnerships – Six Flags will share how this partnership came about and the thrills associated with it.

Speaker:
Stephanie Borges, Vice President of North America Strategic Marketing & Partnerships – Six Flags


II. EXTENDING GILDAN BRAND AWARENESS THROUGH THE BLAKE SHELTON CONCERT TOUR (11:00AM-12:00PM)
Blake Shelton, five-time CMA Male Vocalist of the Year and coach of NBC's hit show The Voice, went on the road in February for his Blake Shelton presented by Gildan® Tour. Gildan, a leading brand of family apparel in the U.S., established a partnership with Blake Shelton to include personal services and title sponsorship of his 2016 tour. Gildan created a unique footprint at all tour stops designed to drive consumer awareness and trial for Gildan's t-shirts, underwear and socks and purchase at participating retail stores and via Gildan.com. Additionally, local social media scavenger hunts and consumer VIP experiences rounded out the ability for fans to engage with Gildan and Blake Shelton. In this session, learn how the sponsorship has impacted brand engagement and highlights from touring with Blake Shelton.

Speakers:
Rob Packard, Vice President Marketing of Marketing and Merchandising  – Gildan
Michelle Grech, President – MELT


LUNCH (12:00 – 1:00PM)


III. KPMG: THE VALUE OF BRAND EXPERIENCES (1:00-2:00PM)
Today's experiential initiatives are used by marketers to introduce or extend customer interaction in previously unimagined ways. While the reach and impact potential of experiential marketing have increased, so too has the complexity to plan, measure, evaluate and implement learnings derived from such activities. In this session, Bob Siegal, Advisory Director – KPMG LLP, will draw on extensive client experience to discuss best practices in planning, evaluating and reporting experiential marketing initiatives in terms of overall marketing goals and senior management expectations.

Speaker:
Bob Siegal, Director - Marketing, Media and Promotions Contract Compliance Services – KPMG LLP


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.

Facilitator:
Russ Findlay, Head of Marketing – Hiscox USA and ANA Sponsorship & Event Marketing Committee Chair