Sponsorship & Event Marketing

Please see stadium map to Michael Mina's Tailgate here. For parking directions/map click here.

INTRODUCTIONS (10:00 -10:30AM)


I. SAN FRANCISCO 49ERS: CASE STUDY IN EXECUTING PARTNERSHIP ACTIVATIONS (10:30 – 11:15AM)
In this session, the S.F. 49ers, one of the NFL's leading and most successful franchises will provide insights into how they are using their brand new facility to take sponsorship and partnership activation to unprecedented levels of success. Attendees will learn key insights into the many unique brand relationships the team has developed since the opening of Levi's Stadium.

Speaker:
Brent Schoeb, Vice President, Partnership – San Francisco 49ers


II. HPE: MAKING SPONSORSHIPS WORK FOR B2B (11:30AM – 12:15PM)
The distinction between B2B and B2C sponsorship strategies has always been significant for HP. In 2015 when the company separated to form two new organizations, HP Inc. and Hewlett Packard Enterprise, the need to focus on this distinction became even greater. In this session, Cyndie Wang, Sr. Director for Global Sponsorships and Alliances at Hewlett Packard Enterprise, will discuss how the focus of this new organization's strategy has evolved for an exclusively enterprise audience. Meaningful partnerships with key customers like DS Virgin Racing and DreamWorks Animation have enabled HPE to develop a 360 strategy that provides compelling case study material and relevant customer engagement opportunities.

Speaker:
Cyndie Wang, Sr. Director Global Sponsorships and Alliances – Hewlett Packard Enterprise


LUNCH (12:15 – 1:15PM)


III. THE SUNDANCE FILM FESTIVAL: WHERE SPONSORSHIP AND STORYTELLING COLLIDE (1:00-1:45PM)
Every January, 70,000 people descend on the snowy town of Park City, Utah to attend the premiere independent film festival in the world. For brands, the Sundance Film Festival represents a key moment to share their brand with filmmakers, industry leaders, influencers and creators alike. In this session, the presenter will share case studies on how Sundance builds meaningful partnerships with brands that drive their goals and objectives, while supporting the work of Sundance Institute as a nonprofit arts organization. You will gain insight into how unique collaborations create opportunities to serve both nonprofit and for profit objectives, offer innovative ways to approach sponsorship and provide noteworthy programs to connect with target audiences.

Speaker:
Jeanette Saris, Manager, Corporate Partnerships - Sundance Institute


IV. INSIDE THE ESURANCE SPONSORSHIP STRATEGY (1:50-2:30PM)
Esurance, the direct-to-consumer insurance company is taking a "less is more" approach to sponsorship as it looks to engage consumers in the digital realm. Recently the brand has reduced its sponsorship portfolio from roughly 30 properties to three national platforms: Major League Baseball, South by Southwest and the NFL San Francisco 49ers. In this session, learn the strategy behind the change.

Speaker:
Kristen Gambetta, Brand Partnership Manager - Esurance


V. MEMBER ROUNDTABLE DISCUSSION (2:30 – 2:45PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.

Facilitator:
Chris Scirocco, Director, Conferences and Committees – ANA