ANA Regulatory Working Group: Green Guides

This event is over.

Agenda

As you may be aware, the FTC recently announced a review of its Guides for the Use of Environmental Marketing Claims (the Green Guides). The review was announced according to the FTC’s decennial review schedule and seeks comments on the efficiency, costs, benefits, and regulatory impact of the Guides to determine if they should be retained, modified, or rescinded. It also seeks comments on specific claims, including on carbon offsets, compostability, degradability, and recyclability, among others.

Comments are due on April 24, 2023. This meeting is to discuss an outline of our comments and solicit input from our members.

ANA Committee Member Testimonial - The Hershey Company

"I have been involved for many years with ANA committees since I started to work in the Marketing Finance and Procurement space. The value has been a great return on my time invested. I have significantly broadened my best practice network with top brands and advertisers. In addition, the content of the committee meetings combined with conferences, webinars, and the use of the marketing knowledge center has enabled me to be a true partner with our marketing teams and bring significant value add to my company."
Sherry Ulsh, Director of Indirect Procurement, The Hershey Company