PLEASE READ THIS IMPORTANT INFORMATION

New York City law requires all occupants to be vaccinated against COVID-19 to enter the building. Proof of vaccination is required and must be shown in the form of a paper vaccination card or digital record. By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session. 

BREAKFAST & NETWORKING (9:00-9:50 a.m. ET) | IN-PERSON ONLY

ROUNDTABLE & INTRODUCTIONS (9:50-10:10 a.m.)  |  IN-PERSON ONLY 
Gena Casciano - Senior Director - ANA

I. MICHELOB ULTRA – BEER RUN  (10:15-11:00 a.m.)  |  IN-PERSON & VIRTUAL

As the world reemerged from lockdown with a spiked interest in socially-distanced running, Michelob ULTRA set out to bring post-workout social interactions back – by offering Americans the chance to trade their miles for beer. The Reggie Award-winning Michelob ULTRA Beer Run campaign brought a one-of-a-kind DTC loyalty program to life that encourages everyone to go out for a run, upload proof of exercise, and exchange hard ran miles for ice cold ULTRA.

Speaker:
Talita Andrade, Head of Brand Communications - Michelob ULTRA Family

LUNCH (11:45 a.m.-12:30 p.m.)  |  IN-PERSON ONLY 

II. BUILDING TRUST LEADS TO BUSINESS SUCCESS (12:30-1:15 p.m.)  |  IN-PERSON & VIRTUAL

Customer loyalty can be worth up to 10 times as much as a single purchase, according to the Office of Consumer Affairs. But building loyalty isn’t as simple as just getting customers to return to your business. It requires building and maintaining trust with customers so they can become one of your brand's most steadfast supporters, and ultimately help you grow a network of loyalists. Join us as Yelp discusses the importance of building trust and why it’s been their north star in cultivating community, content and reviews!

Speaker:
Ali Schwartz, Senior Manager, Marketing - Yelp

CLOSING REMARKS  |  IN-PERSON & VIRTUAL

 **Schedule subject to change

SPEAKER BIOS

Talita Andrade
Head of Brand Communications
Michelob ULTRA Family
Talita joined AB InBev in 2014 in Brazil and has been based in NYC since 2016. Today, she heads brand communications for Michelob ULTRA, No. 2 and fastest growing beer brand in the U.S., and it’s brand extensions, working on campaigns like Michelob ULTRA Courtside and McEnroe vs. McEnroe. Prior to this role, she spent time on ABI’s global headquarters leading sports marketing for Budweiser and experiential marketing for ABI’s global brands - FIFA World CUP 2018, Tomorrowland, Corona Sunsets. Before AB Inbev Talita worked in Marketing and Trade Marketing at P&G in Brasil.

Ali Schwartz
Senior Manager, Marketing
Yelp
Ali is passionate about helping local businesses navigate their online presence. She’s responsible for planning and hosting Yelp’s educational events, such as webinars and summits, as well as speaking on behalf of Yelp at trade shows and conferences. Ali provides business owners, managers, and marketers with the tools and resources to help them thrive in the world of digital marketing. Ali is constantly sharing her knowledge and insights with business builders and operators, advising on topics like reputation management and customer service. Ali is a wealth of knowledge and a great go-to for all things Yelp!