Relationship Marketing

Welcome and Introductions (11:00-11:15AM ET)
Leah Marshall, Director - ANA

I. McDonald's Approach to CRM (11:15am-12:00pm ET)
In this session with McDonald's Director of CRM, Catherine Thacker, learn how McDonald’s pivoted to a true customer-led approach in CRM, leveraging customer data to personalize communications to deliver value and relevancy. We’ll also touch on how McDonald’s views the future of CRM to connect with customers throughout their journey to deliver a personalized, omnichannel experience.
Speaker: Catherine Thacker, Director of CRM - McDonald's

II. Brand Awareness to Brand Love: Ulta Beauty Advances Next-Gen Personalization and Loyalty (12:00-12:45pm ET)
With more than 30 million members in its Ultamate Rewards program, Ulta Beauty leverages data to curate content and tailor experiences to help beauty enthusiasts discover the joy of beauty in store and online. Ulta Beauty’s mission is to bring the beautiful possibilities to life through the power of beauty. Learn more about how Ulta Beauty transforms data into valuable insights and is accelerating personalization strategies with analytics to engender long term love and loyalty.
Speaker: Kelly Mahoney, Vice President, Customer Marketing - ULTA

Closing Remarks (12:45-1:00pm ET)

***Schedule subject to change