Relationship Marketing
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Gena Casciano, Senior Director - ANA
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The J&J Consumer Health department and Consumer Experience Organization will share its vision and global approach to harnessing data, technology, consumer experience, and process innovation to deliver personalized experiences & loyalty.
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II. WHAT 88,126 CONSUMERS SAY ABOUT BRAND LOYALTY TODAY (12:10pm - 12:50pm ET) | VIRTUAL
The Brand Keys 2022 Loyalty Leaders List will examine best-practice guidelines for brand engagement, customer loyalty, and better brand bottom lines.
A post-pandemic marketplace has triggered a significant sorting-out of brands as regards to customer loyalty. The 4.3 million-assessment Brand Keys database – 1,624 brands in 142 categories – was used to identify this year’s Top-100 Loyalty Leaders List.
This presentation will review what – and how much – has changed as regards to what consumers expect and how brands can prepare to address expectations of the new-normal. Diagnostics will identify what brand leaders are doing right when it comes to loyalty in sectors like Retail, Food & Beverages, CPG, Technology, Financial Services, Automotive, and Social Networking brands.
Speaker:
Robert Passikoff, Founder & President - Brand Keys, Inc.
Closing Remarks (12:50pm - 1:00pm) | VIRTUAL
**Schedule subject to change