Nonprofit Organizations

2:00 – 2:05 pm ET
Welcome & Introductions
Teresa Gaffney | Senior Director of Marketing | Children International
Nicole O’Connor | Managing Director, Supporter Development | Save the Children

2:05 - 2:35 pm ET           
Navigating the Fundraising Landscape: Harnessing Digital Benchmarks and Trends for Year-end (and Beyond!) Strategic Planning
The M+R annual Benchmarks Study is hot off the presses with more data and more participants than ever before. The results point to ever more complex strategies across an increasing number of channels. Sarah DiJulio will cover the toplines from the study and explore the emerging channels, strategies and trends that organizations must employ this year and beyond.

Sarah DiJulio | Partner | M+R

2:35 - 3:05 pm ET 
360° Insight: Elevating Year-End Success with Agile Fundraising and Marketing Strategies
Jeffery Owens, Direct of Marketing for the Salvation Army, Western Territory, will share how his team and organization are planning for the 2024 end of year fundraising and the longer term during significant social change and disruption.

Jeffery Owens | Territorial Director of Marketing | The Salvation Army USA Western Territory

3:05 - 3:27 pm ET           
Member Roundtable: Nonprofit Insights on Planning for Trends and Year-End Planning
Q&As and Discussion

3:27 - 3:30 pm ET           
Closing Remarks Wrap-Up
Teresa Gaffney | Senior Director of Marketing | Children International
Nicole O’Connor | Managing Director, Supporter Development | Save the Children