Multicultural Marketing & Diversity

NETWORKING BREAKFAST (9:30 – 10:00AM)
WELCOME AND INTRODUCTIONS (10:00 – 10:15AM)

I. ATLANTA BRAVES (10:15 – 11:00AM)
In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.

Speaker:
Adrian Williams, Senior Director, Diversity and Community Marketing – Atlanta Braves

II. ST. JUDE CHILDREN'S RESEARCH HOSPITAL/ALSAC (11:00-12:00PM)
In this session, Evelyn Homs Medero, Vice President, Multicultural Marketing shares how St. Jude Children's Research Hospital/ALSAC is reaching multicultural consumers.

Speaker:
Evelyn Homs Medero, Vice President, Multicultural Marketing and Business Development - St. Jude Children's Research Hospital/ALSAC

LUNCH (12:00-1:00PM)

III. DIVERSITY AND INCLUSION AT PWC (1:00-2:00PM)
In this session, Jackie Martin, Southeast Market Diversity Leader will share how they are intensifying their efforts to bolster diversity and inclusion in the workplace.

Speaker:
Jackie Martin, Southeast Market Diversity Leader - PwC

IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in multicultural marketing. Topics might include marketing to new segments, multicultural marketing agency search, Total Market, measuring ROI of multicultural marketing programs, launching D&I practice and more. Please come prepared to share! Something specific you'd like to discuss?

Facilitator:
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair