Multicultural Marketing & Diversity

NETWORKING BREAKFAST (9:30 – 10:00AM)
WELCOME AND INTRODUCTIONS (10:00 – 10:15AM)

I. ENGAGING MULTICULTURAL CONSUMERS WITH UNIQUE BRAND INTEGRATIONS (10:15 – 11:00AM)
In this session, Shelby Larkin, will share how Telepictures engages audiences overall and more specifically multicultural audiences through brand partnerships across all their shows like TMZ, The Real, Extra and more.

Speaker:
Shelby Larkin, Brand Content & Partnerships - Telepictures Productions, a Warner Bros. Entertainment Company
Dena Johnson, Director, Brand Content and Partnerships - Telepictures Productions, a Warner Bros. Entertainment Company

II. THE EVOLUTION OF CULTURAL CELEBRATION MARKETING AT WELLS FARGO (11:00-11:45AM)
Cultural celebrations and segment specific activations have long been a part of Wells Fargo's multicultural marketing efforts when reaching Hispanic, African American, Asian, LGBTQ, Veterans and PWD customers. These programs have historically been supported on a segment-by-segment basis, been time-bound to cultural moments and have had limited paid media investment. In this session Larissa Acosta, Segments leader for Wells Fargo's integrated brand marketing team, will share Wells Fargo's evolution of Cultural Celebration Marketing toward a holistic creative platform grounded in a universal insight that informs how we show up during cultural and celebratory moments, creating consistency and building equity over time.

Speaker:
Larissa Acosta, VP- Integrated Brand Marketing Consumer + Diverse Segments Team Leader - Wells Fargo Bank

Lunch (12:00-12:45PM)

III. AETNA'S MULTICULTURAL SOCIAL GOOD CAMPAIGN (12:45-1:15PM)
Steve Ducos, Head of Multicultural Marketing & Innovation at Aetna will share insights into the www.aetnavoicesofhealth.com, a grassroots & digital multicultural social good campaign that broke records at Aetna and granted over $290k to over 70 nonprofit organizations across the country.

Speaker:
Steve Ducos, Head of Multicultural Marketing Innovation – Aetna

IV. DIGITAL IS DIGITAL IN ENGLISH Y EN ESPAÑOL (1:15 – 2:00PM)
Hear from John Sandoval, Senior Brand and Latino Marketing Manager at Intuit as he shares how TurboTax brings digital into play across its integrated brand campaigns for Multicultural and General Market audiences.

Speakers:
John Sandoval, Senior Brand and Latino Marketing Manager - Intuit

V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair