Mobile Marketing

9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda


I. BENJAMIN MOORE MAKES A COLORFUL ENTRY INTO THE MOBILE APP WORLD (10:00am-11:00am)
When it comes to colors, Benjamin Moore perfected the art of coordinating. To bring their expertise mainstream, Benjamin Moore created a mobile app for the iPhone-Ben Color Capture-that allows users to take photos directly from their smartphone. From here the app detects the color, names it, and creates matches that harmonize well with the inspirational color. The app will also tap into the phone's GPS to find the nearest retailers that carry Benjamin Moore paint. Find out how Benjamin Moore was able to get consumers excited about paint, while building brand loyalty with this mobile app, and hear what other innovative ideas they are working on in the mobile space.

Speaker: 
Chris Connelly, Product Manager- Benjamin Moore & Co.


II. COLDWELL BANKER MOVES AHEAD WITH MOBILE MARKETING (11:15am-12:00pm)
Coldwell Banker has made mobile a priority within their business. What started with mobile enabled sites soon turned into being the first real estate brands with iPhone & Droid apps and now finds Coldwell Banker with an iPad app and a robust mobile marketing strategy. From texting on billboards to apps to iAds, find out how Coldwell Banker is moving forward in the mobile space by turning everyday browsers into engaged consumers.

Speaker:
David Marine, Director Consumer Engagement - Coldwell Banker Real Estate Corp.

II. BRAVO'S MOBILE MOVEMENT: HOW ONE NETWORK IS CHANGING THE WAY IT CONNECTS WITH VIEWERS (12:30pm-1:15pm)
From apps to mobile-social integrations, BRAVO is pioneering the entertainment landscape, inviting viewers to engage with its brand before, during and after programming. Discover how BRAVO uses mobile marketing to connect with viewers and promote their content in new and innovative ways. The presentation will outline how BRAVO approaches mobile and will also include several case studies on BRAVO's mobile initiatives like:

• New Year's Eve Foursquare Event - allowing fans to "check in" to Watch What Happens Live
• Top Chef Mobile Tour
• Bravo conversation apps: Bravo Now/Tweet Tracker/Just Saying/Talk Bubble/Tweet Battle
• Paid media via mobile - iPad Ads for Bethenny Ever After

Speakers:
Ellen Stone, Senior Vice President of Marketing - BRAVO
Sarah Hofstetter, SVP of Emerging Media & Innovation - 360i


IV. MOBILE MARKETING ASSOCIATION: MARKETING SPEND DATA PROJECT DISCUSSION (1:15pm-1:45pm)
Greg Stuart, CEO, Mobile Marketing Association will discuss a project idea with the ANA Mobile Marketing Committee that could develop marketing strategies and help to provide ROI on mobile marketing spend.

Speaker:
Greg Stuart, CEO - Mobile Marketing Association


V. BREAKING THE BARRIERS BETWEEN MARKETERS AND CARRIERS (1:45pm-2:30pm)
The CTIA-The Wireless Association® is an international nonprofit membership organization that has represented the wireless communications industry since 1984. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products.

Jeff Simmons, Director, Technology Programs - CTIA will share information on the barriers that currently exist which currently prevent marketers and carriers from enjoying greater success with mobile. In this session, we will ask the ANA Mobile Marketing Committee and carriers participating via CTIA to share their thoughts on ways we can work together on industry initiatives to break down barriers between marketers and carriers.

Speakers:
Marni Gordon, Senior Director, Committees - ANA
Jeff Simmons, Director, Technology Programs - CTIA