Marketing Organization/Operations Forum

The Marketing Organization/Operations Forum is an exploratory meeting for client-side marketers that focus on marketing operations and marketing organization. This forum will cover, and attempt to define, topics related to marketing operations structure and maturity, functions, KPIs, and value, as well as more overall marketing organization and structure topics.

If this is a passion area for you or for any inquiries about this forum, please reach out to gwright@ana.net. 

Some of the potential topics this forum may discuss include:

1. How should we define Marketing Operations? Where do we think it’s going?
2. What is the trigger or impetus for creating a Marketing Operations team? Why?
3. Where does Marketing Operations sit organizationally?
4. What functions make up Marketing Operations?
5. What is the role of the PMO Office / Team?
6. How do we measure success? What makes this function successful?
7. What is the perceived internal value by your organization?
8. What is the organizational structure/relationship of internal advertising teams, such as in-house agency, agency management, marketing procurement, marketing operations, and marketing?