Digital & Social

HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:10 a.m. ET)

MEMBER DISCUSSION ON FTC WARNING LETTERS TO INFLUENCERS & IMPLICATIONS FOR MARKETERS (11:10 – 11:30 a.m.)

I. USING CULTURAL RELEVANCE TO ATTRACT NEXT-GEN GAMERS (11:30 a.m. – 12:15 p.m.)
Few video game brands are as well known and loved as Street Fighter; it’s been an industry sales leader and a cultural force ever since its launch. But over time, gaming moved out of arcades and off of couches, and fighting games became a niche genre. To achieve sales goals, they had to expand their reach to a new generation of gamers who didn’t have a tie to the brand. The launch campaign for Street Fighter 6 would have to do more than sell the franchise’s next iteration — it needed to create a cultural moment that people wanted to be a part of.

In this session, learn how the brand achieved this by leveraging hip-hop legend and a true fan of the franchise, Lil Wayne, to reach potential fighters on their social feeds with engaging, fast-paced action montages reflective of the brand’s levity and spirit. Learn how the brand created a digital showcase hosted by Lil Wayne to excite fans and future players with an inside look at the game and how they activated on Twitch with branded elements to give creators and the brand cohesive, visual containers for their livestreams. 

Speakers:
Tak Inoue, Head of Brand Marketing, Capcom USA


Tim Washburn, Founder & CCO, Nomadic Agency

 II. THE DIGITAL MARKETING MENTALITY OF CONNECTED TV (12:15 – 1:00 p.m.)

Digital marketers are experts at discovering new ways to give their campaigns an extra edge and boost performance across their channel mix. But the one channel that’s going to drive the most impact in 2024 is also (surprisingly) the easiest for digital marketers to get started with — Connected TV. It works much like the digital channels you already use, from paid search to social, and we’ll show you exactly how, with a little help from our friends at Spot Pet Insurance.

In this session, we’ll discuss: 

• How TV became a digital performance marketing channel 
• Tips for applying digital marketing strategies to CTV campaigns
• Real-world insights from MNTN customer Spot Pet Insurance

Speakers:
Elizabeth Bradley, Director of Omnichannel Marketing, Spot Pet Insurance

Elizabeth Bradley is the Director of Omnichannel Marketing for Spot Pet Insurance where she leads strategic partnerships and heads up media buying across tv, audio, and social.

She comes to Spot with a background of retail at REEF technology and partnerships marketing at Grubhub.

A natural born storyteller, she loves to leverage data to bring a campaign to life that resonates with the consumer. In her free time she is an avid skier and outdoor lover.

Severin Nesselhauf, Director of Marketing Strategy, MNTN

Severin Nesselhauf is Director of Marketing Strategy at MNTN, where he oversees growth initiatives, tactical innovation, and analyst relations. Prior to MNTN, Severin worked at The Boston Consulting Group's Marketing Accelerator. There, he helped B2C and B2B brands grow their revenue, find new customers, and improve margins. He's a true believer in the performance of Connected TV advertising and its role in driving exponential growth for all marketers.