In-House Agency, Midwest Chapter, hosted by Best Buy

I. NETWORKING BREAKFAST (9:00 – 9:30AM CT)

II. WELCOME AND INTRODUCTIONS (9:30 – 9:40AM CT)

III. BEST BUY: KEYNOTE PRESENTATION (9:40 – 10:20AM CT)
Curious what executives and in-house sponsors value most about in-house? Join us for a keynote from Jennie Weber, chief marketing officer of Best Buy, who will share her thoughts on the value of in-housing from a CMO's perspective. Spoiler alert, that perspective drives trust and delivers outstanding value through evolution. Learn more as we dive into the latest in-house studio accomplishments and use cases for the new Best Buy Studios.

Speakers:
Heidi Tuneberg, Senior Director, Production & Business Affairs – Best Buy
Jennie Weber, Chief Marketing Officer – Best Buy

IV. SECURIAN FINANCIAL: 99% ALIGNMENT: HOW PROCESS KEEPS THE CREATIVE TEAM FRESH (AND HAPPY) (10:20 – 11:00AM CT)
To improve creativity from his in-house team, director Donovan Stohlberg looked inward rather than outward. As part of a multi-year restructuring process, Donovan carefully considered the unique skillsets of his creative team (design and production) and rebuilt their roles to not only best match their proficiencies and interests, but to also match the evolving needs of the business. Here, he will detail the before-and-after story of his in-house creative team remodeling to maximize existing resources.

Speaker:
Donovan Stohlberg, Director, Internal Agency – Securian Financial

V. BREAK (11:00 – 11:15AM CT)

VI. STANLEY BLACK & DECKER: STUDIO TRANSFORMATION JOURNEY (11:15 – 11:55AM CT)
As the global leader in the tools industry with a presence in 60 countries, Stanley Black & Decker needed an in-house brand studio that could operate at scale. Enter Pat Petschel, global vice president of brand strategy and studio, who implemented critical “capability building” strategies to streamline ways of working and open new channels for global resources. The result is an in-house team that has transformed into a global marketing solution for their brand. Learn more about their studio transformation process, from leadership buy-in to process management and global resourcing.

Speaker:
Pat Petschel, Global Vice President, Brand Strategy and Studio – Stanley Black & Decker

VII. GENPACT: CREATING AN IN-HOUSE GLOBAL VIDEO PRODUCTION TEAM (11:55AM – 12:35PM CT)
Within their Brand and Marketing function, Genpact aspired to build an in-house video production capability. The effort was led by Kirk Duffy, assistant vice president and video production manager, who enlisted a global team that reflected Genpact’s global footprint. Kirk will share the story of this rapid global build, from getting senior leadership support to sourcing team members, along with some exemplary case studies.

Speaker:
Kirk Duffy, Assistant Vice President, Video Production Manager – Genpact

VIII. LUNCH (12:35 – 1:30PM CT)

IX. BEST BUY STUDIO TOUR (1:30 – 3:00PM CT)
Join us for an exclusive tour of Best Buy’s new 70,000 square-foot multi-media studio.