In-House Agency Committee Meeting
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I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)
II. MEMBER ROUNDTABLE DISCUSSION: IN-HOUSE USE CASES FOR AI (11:10 – 11:40a.m. ET)
Many in-house agencies were built with the intent of being faster, cheaper, and better options compared to external agency partners. That would make AI a natural fit for in-house teams; to build derivate assets faster, to save time and costs on complex production shoots, or to help with ideation by creating more detailed creative concepts. So, what’s holding in-house agencies back from adopting AI more broadly? Join us for a roundtable discussion on the challenges and opportunities in making AI a core component of in-house agency ways of working.
Moderators:
Jessica Cipolla-Tario, VP of Global Creative Services – Sony Interactive Entertainment and In-House Agency Committee Co-Chair
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Committee Co-Chair
III. PROGRESSIVE INSURANCE: ADVANCING THE BRAND WITH Ninety6 (11:40a.m. – 12:15p.m. ET)
With a mission to out-create not outspend, Ninety6 has helped Progressive Insurance stand out in one of the fiercest, most competitive categories in the world. At the helm is Matt Dillon who has led the transformation of an internal creative services team into a full-service in-house agency. Learn how he has built his team of 100 into a nimble brand partner managing an annual media spend of more than $1 billion completely in-house.
Speaker:
Matt Dillon, Executive Creative Director – Progressive Insurance
IV. BREAK (12:15 – 12:25p.m. ET)
V. SCOTIABANK: REINVENTING IN-HOUSE PROCESS AT LIGHTHOUSE (12:25 – 1:00p.m. ET)
Lighthouse is the in-house agency for Scotiabank and the epicenter of its creative excellence. The team has experienced significant growth in the last three years, inviting some new and exciting changes. Lighthouse recently evaluated their operations and implemented new solutions to better manage capacity. Today’s model is designed to be flexible and adaptable, allowing the team to respond quickly to changing client needs. Learn more about Lighthouse’s agency growth from Christine Sabourin, vice president of marketing services, and Ashley Eaton, director of agency and event management.
Speakers:
Christine Sabourin, VP Marketing Services – Scotiabank
Ashley Eaton, Director, Agency and Event Management – Scotiabank